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Nielsen Online Reports Topline U.S. Data for June 2008

(July 14, 2008)

NEW YORK, NY -- (MARKET WIRE) -- 07/14/08 -- Nielsen Online, a service of The Nielsen Company, reports June 2008 data for the Top Parent Companies/Divisions and Top Brands.

Table 1: Top 10 Parent Companies/Divisions for June 2008 (U.S., Home and Work) Unique Time Per Audience Person Parent (000) (hh:mm:ss) ------ ------- -------- 1. Google 128,029 1:50:16 2. Microsoft 123,021 2:12:38 3. Yahoo! 113,439 3:07:47 4. Time Warner (Division*) 99,494 3:23:24 5. News Corp. Online 80,606 1:55:40 6. InterActiveCorp 63,935 0:20:22 7. eBay 62,767 1:47:53 8. Wikimedia Foundation 52,836 0:21:09 9. Amazon 52,060 0:28:03 10. Apple Computer 49,911 1:08:33 *Time Warner division excludes Turner Network’s audience.


Example: The data indicates that 49.9 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched a Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 8 minutes and 33 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Table 2: Top 10 Web Brands for June 2008 (U.S., Home and Work) Unique Time Per Audience Person Brand (000) (hh:mm:ss) ----- ------- -------- 1. Google 120,496 1:17:09 2. Yahoo! 113,187 3:06:57 3. MSN/Windows Live 99,747 2:05:25 4. Microsoft 93,786 0:40:11 5. AOL Media Network 91,167 3:35:11 6. YouTube 71,398 0:55:59 7. Fox Interactive Media 70,039 2:04:36 8. Wikipedia 52,747 0:21:01 9. eBay 52,509 1:51:34 10. Apple 49,911 1:08:33 Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of June 2008 Home & Work, Home & Work, % Change June May from May ----------- ----------- ---------- Sessions/Visits per Person 58 59 -1.7 Domains Visited per Person 107 105 1.9 Web Pages per Person 2,373 2,335 1.6 Duration of a Web Page Viewed 0:00:53 0:00:53 -1.1 PC Time per Person 65:58:23 66:02:45 -0.1 Active Digital Media Universe 164 million 166.5 million -1.5 Current Digital Media Universe Estimate 223.1 million 222.3 million 0.4 Table 4: Active Audience Profile for June 2008 (U.S., Home and Work) Unique Sessions Average PC Average Web Audience Composition per Time Spent Pages Viewed Demographic (000) (%) Month per Month Per Month ----------- ------ ------ ----- --------- --------- Male 78,942 48.13 60 68:18:44 2,446 Female 85,075 51.87 56 63:48:09 2,306 2 - 11 15,043 9.17 12 13:09:50 501 12 - 17 17,661 10.77 25 31:32:33 1,773 18 - 24 12,345 7.53 23 26:44:07 1,452 25 - 34 21,089 12.86 54 67:12:45 2,725 35 - 49 43,448 26.49 74 86:45:05 3,311 55+ 37,346 22.77 77 81:09:53 2,186 65+ 16,424 10.01 73 73:29:51 1,671

Example: The data indicates that of the 164 million users who were actively online during the month of June, 48.1 percent or 78.9 million were male. The average male spent a total of nearly 68 hours and 18 minutes online, logged 60 sessions and viewed 2,446 Web pages during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit, www.nielsen.com.

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Media Contacts:
Suzy Bausch
(415) 617-0181
Michelle McGiboney
(408) 941-2930
pr.us@nielsen.com


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