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Nielsen Online Reports Topline U.S. Data for July 2008

(August 12, 2008)

NEW YORK, NY -- (Marketwire) -- 08/12/08 -- Nielsen Online, a service of The Nielsen Company, reports July 2008 data for the Top Parent Companies/Divisions and Top Brands.

Table 1: Top 10 Parent Companies/Divisions for July 2008 (U.S., Home and Work)

Parent Unique Audience Time Per Person (000) (hh:mm:ss) 1. Google 129,090 1:58:21 2. Microsoft 122,321 2:16:47 3. Yahoo! 117,885 3:31:30 4. Time Warner (Division*) 100,448 3:28:40 5. News Corp. Online 80,820 1:58:57 6. InterActiveCorp 67,552 0:19:34 7. eBay 67,513 1:43:50 8. Amazon 54,154 0:28:32 9. Wikimedia Foundation 52,224 0:20:45 10. Apple Computer 50,694 1:12:10


*Time Warner division excludes Turner Network's audience.

Example: The data indicates that 50.7 million home and work Internet users visited at least one of the Apple Computer-owned sites or launched an Apple Computer-owned application during the month, and each person spent, on average, a total of 1 hour, 12 minutes and 10 seconds at one or more of their sites or applications.

The parent level is defined as a consolidation of multiple domains and URLs owned by a single company or division. The brand level is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content.

Table 2: Top 10 Web Brands for July 2008 (U.S., Home and Work)

Brand Unique Audience Time Per Person (000) (hh:mm:ss) 1. Google 123,161 1:18:24 2. Yahoo! 116,178 3:33:00 3. MSN/Windows Live 99,512 2:12:36 4. Microsoft 92,318 0:38:01 5. AOL Media Network 91,776 3:40:40 6. YouTube 74,809 1:02:57 7. Fox Interactive Media 70,103 2:06:53 8. eBay 56,111 1:49:30 9. Wikipedia 51,786 0:20:49 10. Apple 50,694 1:12:10

Table 3: Average U.S. Internet Usage, Combined Home & Work, Month of July 2008

Sessions/Visits per Person 59 Domains Visited per Person 108 Web Pages per Person 2,431 Duration of a Web Page Viewed 0:00:53 PC Time per Person 67:54:51 Active Digital Media Universe 164,890,048 Current Digital Media Universe Estimate 223,642,961

Table 4: Active Audience Profile for July 2008 (U.S., Home and Work)

Demographic Unique Composition Sessions per Average PC Audience (%) Month Time Spent (000) per Month Male 79,447 48.18 61 71:04:10 Female 85,443 51.82 56 64:58:01 2 - 11 14,799 8.97 12 13:51:05 12 - 17 17,579 10.66 26 32:21:34 18 - 24 12,755 7.74 23 27:22:34 25 - 34 20,309 12.32 54 65:50:47 35 - 49 43,849 26.59 76 91:10:50 55+ 38,065 23.09 78 83:21:58 65+ 16,672 10.11 74 74:53:32

Example: The data indicates that of the 165 million users who were actively online during the month of July, 48.2 percent or 79.4 million were male. The average male spent a total of nearly 71 hours and 4 minutes online and logged 61 sessions during the month.

About Nielsen Online:

Nielsen Online, a service of The Nielsen Company, delivers comprehensive, independent measurement and analysis of online audiences, advertising, video, consumer-generated media, word of mouth, commerce and consumer behavior, and includes products previously marketed under the Nielsen//NetRatings and Nielsen BuzzMetrics brands. With high quality, technology-driven products and services, Nielsen Online enables clients to make informed business decisions regarding their Internet, digital and marketing strategies. For more information, please visit www.nielsen-online.com.

About The Nielsen Company:

The Nielsen Company is a global information and media company with leading market positions in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), mobile measurement, trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.

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Media Contacts:

Suzy Bausch
(415) 617-0181

Michelle McGiboney
(408) 941-2930

pr.us@nielsen.com


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