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Niche social sites seek growth under Facebook's shadow

  By TechUniverse

What do you do when you're a small online social network trying to compete against a behemoth like Facebook? The answer may be to try to carve out a separate path by becoming a niche website for a specific audience base that advertisers, hopefully, want to target. While this is no easy challenge -- given Facebook's intention to become everything to everyone -- some small social media sites appear to be finding their footing and growing at rapid rates, albeit from a very low base.

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