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Nice Shoes Graded HD Super Bowl Spots with da Vinci

Spots Graded on da Vinci 2K PlusT Hit the Small Screen for game (February 06, 2006)

da Vinci's 2K PlusT image enhancement system has been used by New York-based commercial post house Nice Shoes for color correction of high definition (HD) and standard definition (SD) Super Bowl XL spots for Alka Seltzer®, Aleve®, Panasonic, Pizza HutT, and the NFLT. The high-profile spots aired leading into and during the Feb. 5 game, which was simulcast in HD and SD on host network ABC.

"While our advanced color enhancement tools are leaders in feature film work, they have long been powerful solutions for commercial and television post work as well, delivering flexible, intuitive control and unmatched toolsets that enable the type of creative vision typified by Super Bowl spots," said Bill Robertson, vice president and general manager of da Vinci Systems. "The 2K Plus is designed to enable realization of just the right look and feel, and we enjoyed seeing the results of Nice Shoes' creative efforts as we watched the big game."

The 2K Plus, da Vinci Systems' Emmy Award-winning image enhancement system, offers real-time HD processing, making it a natural choice for the emerging HD television market. Designed for the television and motion picture industries, the 2K Plus delivers an extraordinary set of tools to the colorist no matter the size or scope of the job.

Nice Shoes has relied on da Vinci's 2K Plus for color correction of other high-profile HD sports spots including a series of five 30-second commercials created by Spike Lee for the New York Knicks.

Learn more about the 2K Plus and da Vinci's other image enhancement solutions at

About da Vinci Systems, LLC
da Vinci Systems, a JDSU company, is the leading provider of color enhancement and image restoration products used in post-production facilities worldwide. Incorporating the company's Emmy® Award-winning technology, da Vinci's products support SDTV, HDTV, data, and digital film. Since the introduction of the company's first color corrector in 1984, da Vinci has been a front-runner in the field of image enhancement, shaping color enhancement into the vital role it holds in post production today. The company is headquartered in Coral Springs, Fla., with offices in Los Angeles, New York, London, France, Germany, and Singapore.

About Nice Shoes
Nice Shoes, a full service post-production house specializing in high-end commercial work, located in New York City, was established in 1996 with the goal of creating a boutique environment that stays ahead of industry trends. As a result, Nice Shoes is dedicated to employing the top talent and keeping up with industry technology. The entire facility is HD compatible, and is home to the only two Specter 2K Datacines on the East Coast. Nice Shoes currently has four color-correct suites that offer color correction and tape-to-tape and film transfers to NTSC, PAL, and HD, as well as four hybrid Smoke/Flame/Henry suites. In 2001 Freestyle Collective was born into the Nice Shoes family and was followed shortly by Guava in 2002, as a way to extend the Nice Shoes offering to broadcast design, shoot supervision, high-end visual effects, and 3D. Recent jobs include IBM, American Express, Xbox, Sharp Aquos, Verizon, and Maybelline. For more information visit or call +1 212.683.1704.

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Related Keywords:Nice Shoes, Graded HD Super Bowl Spots, da Vinci Image , 2K Plus


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