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Newegg Launches "First From Asia" Program

Leading Online Retailer Brings Asia's Latest and Greatest Products to the U.S. Market (November 30, 2011)

CITY OF INDUSTRY, CA -- (Marketwire) -- 11/30/11 -- Newegg Inc., the second largest online-only retailer in the United States, today announced the official launch of the "First From Asia" program, which brings Asia's hottest, trendsetting products to the U.S. market. Currently there are more than 2,000 "First From Asia" products available on, including a wide selection of sought-after consumer electronics, premium fashion accessories and other unique toys and gadgets. The program launch was announced today at a press conference at the Pacific Asia Museum in Pasadena, California.

Participants at the press conference included Dr. Hsin-Hua Wu, Taipei Economic and Cultural Office in Los Angeles Commercial Division Officer; Mary Su, Representative of the Chinese-American Elected Officials Organization; Jeff Parriott, Mayor Pro Tem of the City of Industry; Moses Yen, Director of TAITRA; Dr. S.C. Lee, CEO of Newegg North America Inc. and Bill Townsend, Member of Newegg's Board of Directors.

Dr. Lee said: "Our goal is to continue to grow and expand Newegg in order to provide a truly international shopping experience for our customers. The launch of our 'First From Asia' program marks a significant step in this direction. We're excited to work with Asian merchants and help introduce their unique and exciting products to U.S. consumers."

In addition to giving U.S. consumers access to Asia's latest and greatest products, "First From Asia" also provides an easy way for Asian merchants to deliver their products within the U.S. "First From Asia" is a part of Newegg Marketplace, which gives participating professional sellers access to Newegg's vast customer base of 16 million subscribers. Newegg Marketplace currently sells an extensive selection of products in categories such as Apparel & Accessories, Automotive, Home Living, Jewelry, Sporting Goods, Toys, Games & Hobbies, Watches and more.

Newegg initially partnered with Taiwan External Trade Development Council (TAITRA) to introduce "First From Asia" to Taiwanese manufacturers as an innovative program to reach U.S. consumers. In addition to Taiwan, the program will also launch in China, Japan, Korea and Malaysia over the next several months.

Mr. Yen of TAITRA commented: "With the continued acceleration of trade liberalization and economic globalization, Taiwan business owners will face ever-growing, fierce competition. Business owners can no longer afford to fight on their own and will need to rely on external resources to continue the next phase of expansion. We sincerely hope that with the partnership of TAITRA and Newegg, we will jointly bring Taiwan's high quality products to the global market and build a strong foundation for Taiwan businesses in the U.S."

To view all available "First From Asia" products on, please visit

About Newegg Inc.
Newegg Inc. is the second-largest online-only retailer in the United States. It owns and operates ( which was founded in 2001 and regularly earns industry-leading customer service ratings. The award-winning website has more than 16 million registered users and offers customers a comprehensive selection of the latest consumer electronics, detailed product descriptions and images, as well as how-to information and customer reviews. Using the site's online tech community, customers have the opportunity to interact with other computer, gaming and consumer electronics enthusiasts. Newegg Inc. is headquartered in City of Industry, California.

Founded in 1970 to help promote foreign trade, the Taiwan External Trade Development Council (TAITRA) is the foremost non-profit trade promotion organization in Taiwan. Jointly sponsored by the government, industry associations, and several commercial organizations, TAITRA assists Taiwan businesses and manufacturers reinforcing international competitiveness and coping with challenges in foreign markets. TAITRA boasts a well-coordinated trade promotion and information network ( backed with over 600 trained specialists in its Taipei headquarters and 48 overseas branches.

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Jenny Chai
Newegg Inc.
(626) 271-1420
Email Contact

Christy Hsu
Taiwan Trade Center, Los Angeles
(213) 908-1801
Email Contact

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