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New viewer expectations
For those that have read my
Six-Point Manifesto for Film Schools
my ranting about a re-consideration of what cinema is, and the shifting
of live-action from a standard to an option, will be nothing new. But
it seems I am not alone in finding the evolving visual and aesthetic
expectations of the viewer more than just interesting tid-bit but
rather representative of a seismic shift in how we should be
conceiving, making, producing, articulating, teaching and understanding
the moving image.
Lisa Horan has penned an article for ICOM entitled The Evolution of Animation: From Option to Expectation
that takes a very interesting look at the invasive pattern of animated
moving images across the diversity of genres and forms. Her perspective
is tightly linked to business models meeting client demand but is just
as applicable more widely to a shift in broad viewer expectations of
what a cinematic 'norm' is?
Source:Digital Media Online.
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