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New iPhone App Connects Fans to Promos From Favorite Artists and BrandsFans Can Enter Sweepstakes, Get Free Content, Exclusive Updates and More From Over 5,000 Bands, Brands, Sports Teams and Organizations (October 06, 2009)
PALO ALTO, CA -- (Marketwire) -- 10/06/09 -- Mozes, Inc. (www.mozes.com), the leader in mobile engagement, today announced the launch of a free application for the iPhone and iPod touch allowing fans to browse and participate in over 15,000 exclusive promotions from over 5,000 of their favorite bands, brands, artists, sports teams, organizations and causes, all in one place. Artists such as Britney Spears, Keith Urban, Rascal Flatts, Lil' Wayne and Kelly Clarkson are just a few of the major and emerging artists who engage directly with fans on the Mozes platform.
"Almost 5 million people have connected to the artists, teams and brands they love on their mobile phone using Mozes," said Irv Remedios, VP of Products. "Now, fans who have an iPhone can participate in the promotions they choose with one-touch. The enhanced user experience makes it easy for the consumer and provides the marketers with instant access to an iPhone presence for their mobile campaigns."
This initial application is part of an ongoing strategy by Mozes to enable direct connections between consumers and marketers to a range of handsets, including the Android platform.
"We're very excited about this application, and anxious to get feedback from users. Their feedback is what will determine future enhancements to the application," continued Remedios.
iPhone and iPod touch users can participate right now in a variety of promotions on Mozes, such as:
-- Browse or search for the most popular and newest promotions from stars like Taylor Swift and Lil' Wayne -- Enter sweepstakes from pop icons like David Archuleta and Jordin Sparks to win free tickets to upcoming shows -- Send text messages or pictures from a mobile phone to display screens at live events -- Participate in real-time votes or polls -- Get exclusive news, updates and wallpapers from bands such as Three Days Grace when joining their mobile fan list -- Call or text message hundreds of artists, such as American Idol winner Kris Allen, at (501) 859-0365
"Offering immediate access to our mobile campaigns will help expand the direct connection between our artists and their fans while raising awareness around an upcoming release," said Catherine Seligman, Director of Mobile Marketing & Sales, RCA/JIVE Label Group.
You can download the free Mozes application for the iPhone or iPod touch here: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=329911139&mt=8.
About Mozes, Inc.
Mozes is the leader in mobile engagement, used every day by some of the world's best-loved bands, brands, sports teams and organizations to build relationships with their fans through the mobile phone.
Mozes helps our marketing partners in three ways: By providing a self-service web platform to create, deliver and analyze the effectiveness of mobile marketing campaigns; by providing strategic services that help our marketing partners to execute their mobile marketing strategy; and by providing in-venue services for live events, conferences and tours. Their customers benefit from a spam-free and consistent mobile experience they can trust, which results in increased participation, brand loyalty and ultimately more effective marketing campaigns.
Subscribe to the Mozes blog for updates at http://www.mozes.com/blog.
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