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New eBook Takes a Mythbusters Approach to Gen Y Sales Reps

Research From The Bridge Group Examines Preconceptions About Managing Millennial Sellers (June 07, 2012)

HUDSON, MA -- (Marketwire) -- 06/07/12 -- The Bridge Group, Inc.'s latest eBook, MYTHBUSTING MILLENIALS, examines seven preconceptions about Generation Y -- comparing the responses of Gen Y sellers to those from Gen X and Boomers. A collaboration with Steve Richard, Co-Founder of Vorsight, the eBook analyzes responses from 983 sales reps that were surveyed on their current roles, motivations, needs & future plans.

"There's no shortage of biases, prejudices and opinions around how 'different' Gen Y sales reps are," said Trish Bertuzzi, President & Chief Strategist of The Bridge Group, Inc. "What was lacking was a clean examination of how Gen Y sellers differ from their Gen X & Boomer peers in terms of motivations, aspirations and future plans."

Among the key findings of the research, released today, were:

  • Contrary to popular belief, Gen Y is as, or more, money motivated than Boomers & Gen X
  • Gen Y sellers demand far more time & attention from their Managers than other generations
  • In terms of career paths, Gen Y doesn't exclusively envision moving up the sales ladder -- they are far more open to moving to other, non-traditional, parts of organizations (e.g. sales engineering, marketing, product management, etc.)

"We opted to take a 'Mythbusters' approach for this research," commented Matt Bertuzzi, Marketing Manager of The Bridge Group. "We were looking for statistically significant results that either confirmed or busted existing notions. And I have to say, the findings really surprised us."

Be sure to visit The Bridge Group, Inc. for the full eBook --

Additional Information:

Slideshare preview:

Trish Bertuzzi bio:

Steve Richard bio:

Inside Sales Experts blog:

About The Bridge Group, Inc.
The Bridge Group specializes in building, expanding and optimizing inside sales strategies for B2B technology companies. They help Sales & Marketing leaders make the big decisions: on implementation strategy, productivity & performance, process, technology and tools. More about The Bridge Group can be found at

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