, a leading mobile media company, today announced the launch of Sporting News Pro Hoops for iPhone and Android. Published in partnership with " />
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New Zumobi Sporting News Basketball App Is a Slamdunk

Zumobi Provides Men's NBA Basketball Fans an All-Access Pass With Sporting News Pro Hoops App for iPhone and Android, Just in Time for the NBA Playoffs (April 05, 2012)

SEATTLE, WA -- (Marketwire) -- 04/05/12 -- Zumobi, a leading mobile media company, today announced the launch of Sporting News Pro Hoops for iPhone and Android. Published in partnership with Sporting News, the app provides a one-stop portal for all NBA basketball scores, standings, stats, team updates, and more. The app also offers unique video and social features including live updates, sending users instant team alerts and making sure they never miss a moment.

"Last year's NBA Playoffs garnered an average of more than 17 million viewers, indicating that people are more excited than ever about the world of NBA basketball," said Shaun Koiner, VP of Marketing at Sporting News. "Sporting News Pro Hoops provides fans with a fresh, easy way to stay up-to-date on everything that matters to them, whether that's following an individual player or numerous teams. The news and Twitter feed integration provide instant gratification -- a feature that today's consumers demand."

With the launch of Sporting News Pro Hoops, life just got a little sweeter for fans of NBA basketball. Just in time for the Playoffs, the application enables users to add all of their favorite basketball teams to their home screen for scores at a glance with easy on-the-go access. The mega-fan who follows several teams can add multiple favorites to quickly swipe their way through dynamic content. Each team page includes a full-season schedule, roster, custom news feed, and Twitter feed, so users can stay on top of all the NBA scores, player details, and in-depth post-game recaps. League standings, scores and player information refresh constantly, keeping basketball fans in the game. For the statistic-lover, the app offers daily offensive and defensive leader lists for points, assists, rebounds, blocks, steals, and more.

"We've seen an increased demand for personalized experiences within apps," said Ken Willner, CEO of Zumobi. "As a result, premium brands are looking at customization features as a way to connect with consumers and increase engagement. The Sporting News Pro Hoops app is one of the first to offer innovative features like home screen tagging to create a unique experience for each user. As the mobile industry evolves, Zumobi continues to provide its partners with new and unique capabilities that drive downloads and extend user engagement."

Sporting News Pro Hoops is an upgrade for Sporting News NBA Pro Basketball and is free to consumers. The app is currently running on the Zumobi Brand Integration (ZBi) rich media ad platform.

To download Sporting News Pro Hoops for the iPhone visit: http://itunes.apple.com/us/app/sporting-news-pro-hoops/id306348322?mt=8

To download Sporting News Pro Hoops for Android visit: https://play.google.com/store/apps/details?id=com.zumobi.nba

About Zumobi

Zumobi is a leading mobile media company that partners with top media brands to publish applications and provide integrated advertising experiences on next-generation smartphones and connected devices. Zumobi's portfolio of applications comprise The Zumobi Network, a premium mobile app network that offers brand advertisers a high-quality, transparent and brand safe environment to showcase their brands and engage with their audiences. Through Zumobi's Brand Integration (ZBi) rich media ad platform, the company enables leading advertisers to truly connect with consumers in a way that is highly immersive, yet organic to the app experience. To learn more, visit www.zumobi.com or follow Zumobi on Twitter @Zumobi.

About Sporting News

Sporting News is a multi-platform sports media company catering to real sports fans through high-quality original content, the curation of recommended content from outside sources and the deep integration of social tools in its products. Its products are available across print, web, mobile and tablet devices. Sporting News is a division of American City Business Journals, Inc., publisher of 41 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.

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Stephany Rochon
Barokas PR for Zumobi
(206) 264-8220

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