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New Zealand's Gen-i Joins Arbor Networks' Cloud Signaling(SM) Coalition to Stop the Evolving DDoS Threat to Data Centers

Cloud Signaling(SM) Technology Connects On-Premise and In-Cloud DDoS Attack Mitigation Infrastructures, Delivering Comprehensive Protection (July 16, 2012)

CHELMSFORD, MA -- (Marketwire) -- 07/16/12 -- Arbor Networks, Inc., a leading provider of network security and management solutions for enterprise and service provider networks, announced today that Gen-i, a division of Telecom New Zealand Limited, has joined Arbor's Cloud Signaling Coalition. The Cloud Signaling Coalition (CSC) is an innovative partnership between service providers, datacenter operators and enterprises with the mission to ensure the availability of their network infrastructure and speed time-to-mitigation for distributed denial of service (DDoS) attacks.

Gen-i provides a wide range of hosted and integrated ICT solutions to business and government organizations, including business continuity, cloud computing, contact center, collaboration, data center and mobility services. From a security services perspective, Gen-i believes that enterprises must secure the network perimeter in order take control of IT risk management. Gen-i's Safecom service is a suite of security-focused solutions, providing effective, robust protection for the network perimeter 24 hours a day.

Leanne Buer, Gen-i Head of Networked ICT Products, said, "Gen-i is committed to offering our clients ICT solutions that deliver real business outcomes. Our clients expect these services to be available, reliable and secure 24/7. We are pleased to participate in Arbor's Cloud Signaling Coalition. Arbor is an important part of our Safecom service and we see the CSC as an important tool that will help us further reduce time-to-mitigation for dynamic threats facing our client networks."

"The Cloud Signaling system is efficient and integrated, bridging the customer premise to the service provider cloud. Arbor is bringing its decade of DDoS mitigation experience in ISP networks to the enterprise at a time when availability threats are top of mind for network operators," said Nick Race, Arbor Networks' country manager for Australia and New Zealand.

World Leader in DDoS Mitigation
Arbor Networks' 450 customers include the vast majority of the world's ISPs and many of the largest enterprise networks in use today. According to a recent report from Infonetics Research titled, DDoS Prevention Appliance Market Outlook, Arbor Networks was cited as "the dominant leader for DDoS prevention" overall as well as in the Carrier, Enterprise and Mobile market segments.

Cloud Signaling Functionality: A Faster, Automated Way to Provide Comprehensive DDoS Mitigation
At the heart of Cloud Signaling functionality are Arbor Networks' Peakflow® SP and Pravail™ Availability Protection System solutions. Peakflow SP powers many of the world's leading cloud-based DDoS managed security services, while Arbor's Pravail Availability Protection System (APS) is an on-premise device that protects the enterprise perimeter against threats to availability -- specifically, protection against application-layer distributed denial of service (DDoS) attacks. Cloud Signaling functionality is an efficient and integrated way of bridging the enterprise data center to the service provider cloud. Cloud Signaling functionality connects the on-premise Pravail APS device with the cloud-based Peakflow SP solution, helping to ensure the availability of enterprise infrastructures and speed time-to-mitigation for DDoS attacks. Arbor believes that the best way for enterprises, data center and cloud operators to have optimal protection against DDoS attacks is through this combination of on-premise and in-cloud protection.

Cloud Signaling In Action: How does it work?
When an enterprise or data center operator discovers that they are under a service-disrupting DDoS attack, they can choose to mitigate the attack in the cloud through the Cloud Signaling system, triggering a signal to upstream infrastructure of their service provider's network. A volumetric DDoS attack congesting the upstream links would immediately diminish or disappear altogether from the data center's access links, and service availability would be protected. Participation in the Cloud Signaling Coalition allows the service provider to provide differentiated managed security services, reduces the time to mitigation and increases the effectiveness of the response against DDoS threats, thus saving the customer from major operational expenses and helping to preserve their reputation. Enterprise and managed services customers also benefit from real time monitoring of the attack mitigation, as well as granular post mortem reports with details of the attack and the steps taken by the service provider to mitigate the attack, keeping them in control and maintaining their expertise in command of the event.

About Gen-i
Gen-i is at the forefront of helping customers take advantage of the convergence of technology and telecommunications, and the new opportunities this makes possible. Gen-i works alongside its 2,700 corporate, government and business customers to deliver seamless hosted and integrated ICT solutions. A member of the Telecom New Zealand Group, Gen-i achieves this with the support of 2,500 highly skilled people in 19 locations across New Zealand and Australia. For more information on Gen-i, visit

About Arbor Networks
Arbor Networks, Inc. is a leading provider of network security and management solutions for enterprise and service provider networks, including the vast majority of the world's Internet service providers and many of the largest enterprise networks in use today. Arbor's proven network security and management solutions help grow and protect customer networks, businesses and brands. Through its unparalleled, privileged relationships with worldwide service providers and global network operators, Arbor provides unequalled insight into and perspective on Internet security and traffic trends via the ATLAS® Active Threat Level Analysis System. Representing a unique collaborative effort with 120+ network operators across the globe, the ATLAS initiative enables the sharing of real-time security, traffic and routing information that informs numerous business decisions.

For technical insight into the latest security threats and Internet traffic trends, please visit our website at and our blog at

Trademark Notice: Arbor Networks, Peakflow, ArbOS, How Networks Grow, ATLAS, Pravail, Arbor Optima, Cloud Signaling, the Arbor Networks logo and Arbor Networks: Smart. Available. Secure. are all trademarks of Arbor Networks, Inc. All other brand names may be trademarks of their respective owners.

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Related Keywords: Arbor Networks, Security, Internet, Business Issues, Cloud Computing, Threats, Security, infrastructure, Management, Australia, New Zealand, Marketwire, Inc., IT (Information Technology), Security, Internet Service Providers, Internet Technology, Business, Internet, Internet Information Provider, Internet Security, Other,

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