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New Yipit iPhone App Delivers One-Stop Local Daily Deal Recommendations

Aggregator Brings Entire Daily Deals Universe to Mobile Device, Leveling Playing Field for 750+ Deal Providers Across 100 Cities (November 16, 2011)

NEW YORK, NY -- (Marketwire) -- 11/16/11 -- Yipit, the leading daily deal service aggregator, today launches its iPhone app, available for download in Apple's App Store. Yipit provides shoppers with customized deal recommendations from more than 750 sources -- from national sites like Groupon and LivingSocial to niche providers like Gilt City for luxury items and DoodleDeals for moms. The new iPhone app extends the email-based service to give users on-the-go deal access.

Fulfilling the most frequent user request, Yipit's iPhone app combines location-based search and map features with My Deals, Yipit's customized recommendation engine. Additionally, push notifications alert users to trending deals for instant savings and purchases. With hundreds of deals in one area at any given time, the Yipit iPhone app is a one-stop-shop for the best local offers.

Leveling the Playing Field

"Our aggregation brings access to ALL daily deals, so buyers can choose among what's available, leveling the playing field for big and small providers," says Vinicius Vacanti, co-founder of Yipit. "With the launch of this app, people can now smartly shop in their city, or a city they are visiting, from the comfort of their phone."


"Groupon and LivingSocial represent 75 percent of daily deal revenue, but only 20 percent of the deals," says Jim Moran, co-founder of Yipit. "That's our big opportunity: we send personalized offers from both large and niche players alike."

In less than two years, Yipit has aggregated over 1 million offers from more than 750 deal sites across the country, now the most comprehensive source of daily deals anywhere. The service is now available in 100 cities.

In Time for the Holidays - Local Deals Make Great Gifts for Friends and Family in Other Cities

In a recent survey commissioned by Yipit(1), it is estimated that 87.5% percent of deal shoppers will buy gifts from deal sites this year, leading to a potential height of $80-100 million worth of purchases over the holidays -- paving the way for the introduction of a more personalized shopping experience, just in time to capitalize on the busy holiday season.

Users can seamlessly find gifts for friends and family in one of Yipit's 100 daily deal markets. Yipit lets you select gifts and deals for loved ones in any major U.S. cities, all at 50-90% off -- romantic dinners, massages and skydiving adventures alike.

The Yipit iPhone app is available now for download in Apple's App Store (http://itunes.apple.com/us/app/yipit-daily-deals-sales-coupons/id479537378?ls=1&mt=8). To join Yipit and access daily deals in your local area, simply visit yipit.com.

About Yipit

Yipit aggregates and recommends personalized daily deals from local daily deal websites. Yipit's deals come from thousands of local restaurants, bars, spas and shops offering amazing discounts, organized by more than 750 daily deal sites including Groupon, LivingSocial, Gilt City and dozens more. Subscribers choose which discounts they like, and Yipit will find and filter the deals to fit their tastes, in a single daily email. Founded in 2009, Yipit is based in New York and serves deals to major metros including New York, Los Angeles, San Francisco, Chicago, Boston and Atlanta. For more information, please visit yipit.com, or go to Apple's App Store to download the app.

(1) According to a Yipit survey commissioned in October 2011

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MEDIA CONTACT:

James Moran
Yipit
Email Contact
646-571-8202

Meghan Lockhart
Atomic PR for Yipit
Email Contact
415-593-1166


Copyright @ Marketwire

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Related Keywords: daily deal service, mobile, app, holiday shopping, local, personalized, trending, launch, aggregator, USA, Marketwire, , Apple Computer, Restaurants, Email, Family, Other,

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