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New WCPO-TV Facility Uses Omneon Spectrum

Omneon Spectrum Media Server system chosen for all-digital facility (November 08, 2004)

Omneon Video Networks today announced that two of its Omneon Spectrum media server systems have been installed at the new all-digital facility of ABC affiliate WCPO-TV, a Cincinnati station owned by the E.W. Scripps Company. WCPO-TV and systems integrator A.F. Associates worked together to create a unique digital workflow based on Omneon servers in both production and playout.

WCPO-TV and A.F. engineers selected the Omneon Spectrum media server system for integration with Crispin automation -- already part of Scripps' broadcasting model -- in the new master control environment. For news production under Avid iNEWS newsroom automation, a second Omneon server is integrated with Panasonic's newsBYTE DVC PRO editing systems. The seamless linking of the Omneon, Panasonic, and Avid technologies provides commonality between the facility's master control and production workflows while reducing staff training time.

"In this business, the thing you worry about is the server because it's where you keep your money, your commercial playback. So the integration of the Omneon server was a big thing," says WCPO-TV Chief Engineer Tom Talley. "We had never used it before, but to be honest, integrating and training on the Omneon Spectrum server was the easiest, simplest thing I've ever done. An Omneon engineer helped us set it up, showed our staff how to use it, made a couple of tweaks, and left. That machine has worked like a Swiss clock ever since."

A flexible media server designed for the professional television industry, the Omneon Spectrum provides a reliable and scalable infrastructure for WCPO-TV's playout and storage applications. The server system's open architecture allows it to support a broad variety of third-party applications for control and transmission, media management, archiving, and collaborative production. As a result, stored media can be shared among many users and applications. As WCPO-TV grows, the modular Omneon Spectrum server system also provides maximum flexibility that will allow the facility to scale system components and capacity in small or large increments as desired.

"When the Omneon Spectrum server was first introduced, it was clear that it had a killer architecture," says A.F. Associates Senior Project Manager Tom Michales. "At WCPO's new building, we were able to integrate it smoothly with other first-rate systems in a cost-effective infrastructure that offers excellent overall performance. Because the server is a highly scalable, open-standards system, the facility is just a step away from even greater functionality as its needs require."

Learn more about Omneon's server solutions at

About WCPO
WCPO-TV is owned by the E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in newspaper publishing, broadcast television, national television networks, interactive media, and television retailing. Scripps operates 21 daily newspapers, 15 broadcast TV stations, four cable and satellite television programming networks, and a television retailing network. All of the company's media businesses provide content and advertising services via the Internet.

About Omneon
Omneon Video Networks is the leading provider of cost-effective and flexible networked media servers for the broadcast and video industry. The company's unique strategy integrates a strong foundation in broadcast with the best practices of information technology, giving its customers the best of both worlds. Because Omneon Spectrum media server systems are based on an open and advanced architecture, broadcast and video professionals are able to minimize both upfront and ongoing expenses, while gaining the flexibility to capitalize on emerging opportunities. Omneon pioneered the use of open systems in broadcast and, as a result, receives wide support from the application developer community.

Visit Omneon on the Web at


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Related Keywords:WCPO-TV, Omneon, Omneon Spectrum Media Server, E.W. Scripps, ABC, A.F. Associates, Crispin, Avid iNEWS, Panasonic, newsBYTE DVC PRO, Avid, Tom Talley, playout, Omneon Spectrum, Tom Michales,


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