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New Version of YellowPages.ca(TM) Mobile Search Application for the iPhone(TM) Puts Video in the Palm of Your Hands

(September 17, 2009)

MONTREAL, QUEBEC -- (Marketwire) -- 09/17/09 -- Editors note: Photos are included with this press release on Marketwire's website.

Yellow Pages Group (YPG)(TSX: YLO.UN) launches a new version of its popular YellowPages.ca(TM) local search application for the Apple iPhone. The latest version features advertiser video content and continues to put the power of Yellowpages.ca in the hands of on-the-go users.

"Canadians are adopting the iPhone and other smartphones rapidly. Our YellowPages.ca(TM) App brings video in local business search for iPhone users across the country," explains Stephane Marceau, Chief Marketing Officer, Yellow Pages Group.

The YellowPages.ca(TM) App includes the following features:


- Full access to merchant content, including video and photo montages

- Business, Person and Reverse phone number look-up

- Save to your favourites (My Favs) and/or address book

- Share listing results with others via email/sms

- Local proximity-based search using GPS & Maps

- Direct connect to Voice Search (no charge usage)

"Our YellowPages.ca(TM) App remains in the top-200 free downloaded apps since launching at the iTunes App Store," added Marceau. "It leverages the power of our national database and the location-based/GPS functionality of today's smartphones to provide local, relevant results to consumers. We have seen significant growth in the number of YellowPages.ca mobile page views and we believe the enhancements made to the App will continue to help us connect advertisers with their potential buyers."

YPG has also created an International Version of the App in order to make it available to business travellers and visitors to Canada, notably for visitors to the Vancouver Winter Olympics in 2010.

The application can be downloaded directly to your iPhone from the Apple iTunes App Store or by simply entering http://installyp.ca/iPhone from the device.

About Yellow Pages Group

Yellow Pages Group is Canada's leader local commercial search provider. Each year, it publishes annually more than 340 Yellow Pages(TM) and residential directories. YPG also owns and operates Canada's most visited online directories - YellowPages.ca(TM) and Canada411.ca(TM) along with CanadaPlus.ca(TM), a network of seven local city sites. YellowPages.ca(TM) can be accessed on mobile devices as well as at mobile.yp.ca and through mobile applications on BlackBerry®, Apple iPhone(TM) and Google(TM)'s Android(TM). Yellow Pages Group is indirectly held by Yellow Pages Income Fund (TSX: YLO.UN). For more information, visit www.ypg.com or for recent news on the Company, follow http://twitter.com/yellowpages_ca.

Contacts:
Yellow Pages Group
Perry Schwartz
Senior Manager, Corporate Communications
416-412-5623
perry.schwartz@ypg.com


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Related Keywords: Yellow Pages Group, Communications, Digital Audio, Smart Phone, iPods, iTunes, iphone, Canada, Marketwire, Apple Computer, Business, Olympics, Other,

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