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New Technology Brings QR Codes to the Entertainment Industry to Help Actors and Models Add a Digital Layer of Content to Headshots and Business Cards

With Headshotbox and Paperlinks, Actors and Models Can Create Compelling Leave-Behinds to Promote and Showcase Their Talents (December 17, 2010)

LOS ANGELES, CA -- (Marketwire) -- 12/17/10 -- Calling all actors and models looking to refresh their headshots: today is your lucky day! Headshotbox.com, a website that gives actors and models the ability to easily print high-end and affordable headshots, has added the recently-launched Paperlinks technology to any headshot or business card created through the Headshotbox site. A "Paperlink" is a customized Quick Response (QR) barcode that can be scanned with a smartphone to direct casting directors and other Headshotbox card recipients to additional multimedia content.

By using a Paperlink, actors and models have the option of adding interactive "bonus material" such as a film reel, bio, additional headshots, and more. A Paperlink may be added to any Headshotbox headshot or business card so that actors, models, agents and even small businesses can create compelling leave-behinds. Recipients can scan Paperlinked headshots with the free Paperlinks iPhone app to quickly access the additional content.

"In Hollywood, it is all about setting yourself apart," said Allison McAtee, an actress who has appeared on numerous television shows such as Life, CSI, CSI: Miami and Castle and can be seen next in Showtime's Californication. "With Paperlinks, I'll be able to add my reel and additional photos to the headshots I leave with studios and casting directors. Paperlinked headshots and business cards will give me an edge by helping me stand out to advance my acting career."

"Paperlink-enabled headshots and business cards are the perfect complement to the entertainment industry where actors and models are continually looking for new ways to make themselves stand out," said Hamilton Chan, Paperlinks CEO and founder. "By utilizing real-world QR-enabled links, actors can quickly turn a paper photo into a digital experience that better communicates who they are and what they can do. Also, an actor greatly benefits from only having to carry around a small business card that links to high-quality photos and a video reel, rather than having to lug around their 8x10 headshots everywhere they go."


To create a Paperlink-enabled headshot or business card, customers simply visit www.Headshotbox.com. For a small fee, actors, models and small business owners have the option to add a Paperlink to their orders. Upon checkout, customers will be directed to an easy-to-use site to add photos, a video and more, and to connect that content with the Paperlink on their new cards.

"In addition to cards and headshots, the ability to place a QR code on any physical item in the world carries obvious advantages for individuals, consumers and businesses," continued Chan. "In the coming months, we'll be unveiling additional Paperlinks applications that enable everyone to create an added digital layer of fun and interactivity to their lives."

Since launching in October, the Paperlinks iPhone app has had more than 30,000 downloads and was recently featured as the #1 New & Noteworthy free app in the iTunes store. For more information on how to Paperlink your world, click here.

About Headshotbox
Headshotbox is the premier online destination for actors and models to easily create high-end yet affordable headshots, comp cards and business cards. Headshotbox was created to give aspiring actors and models a fun and easy way to order high-quality, well-designed and memorable leave-behinds. As part of that mission, Headshotbox has partnered with sister company Paperlinks to bring the latest printing technology to headshots and business cards. With the new Paperlink-enabled Headshotbox, actors and models can print a QR code onto the back of their headshots and business cards so that recipients can scan the code with their smartphone to see an acting reel, bio information, additional photos and more. For more information, please visit: www.headshotbox.com.

About Paperlinks
Paperlinks is reinventing the world of traditional paper communications by using custom QR codes to take stationery, personal communications and marketing from one dimension to three. Paperlinks' real-world QR-enabled links connect invitations, announcements, headshots and business cards to custom, mobile websites where visitors can interact with and access additional content to make important communications come alive. Paperlinks can also be used to provide Context-Sensitive Marketing for advertisers of any size. The Paperlinks mobile app is now available in the iTunes App Store, making personalized social pages available on the go. To find out more, or to create your own free Paperlink, please visit: www.paperlinks.com, www.paperspring.com and www.headshotbox.com.

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Contact
Melissa Klein or Greer Karlis
paperlinks(at)launchsquad(dot)com
(415) 625-8555


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