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New Study Reveals Hello Music as Major Influencer for Musical Product SalesHello Music Creates New Brand Awareness by Driving the Most Influential Consumers to Traditional Retailers and Manufacturers (January 19, 2012)
ANAHEIM, CA -- (Marketwire) -- 01/19/12 -- NAMM -- Hello Music, the fastest growing centralized marketplace and opportunity platform for musicians, today announced the research-driven value Hello Music adds to the musical product industry. The result of a month-long case study conducted by Interpret LLC, Hello Music and its rapidly growing customer community are bringing incremental sales and considerable brand awareness to manufacturers and retailers of all shapes and sizes.
Interpret LLC, a leading entertainment, media and technology market research firm, conducted the independent study to examine the influence of Hello Music customers in the musical product market. For this research, Interpret used unique technology from Say.So to measure both survey metrics and behavioral measurement in a single source. This analysis of the behavioral and purchasing patterns of Hello Music's 140,000 customers resulted in the following high-level findings:
Influential, engaged musicians are the Hello Music customer base: Populated by early adopters, Hello Music customers are not only eager to snatch up the best and newest gear, but are also well-respected opinion leaders. 45% of Hello Music users are more likely to be on Twitter, as opposed to just 19% of the rest of the population. Additionally, 70.5% of Hello Music users are more likely to communicate through a social network, while the national average of social media users is 50% of the population. Over the past year, Hello Music has acquired and nurtured some of the most influential and engaging musical product customers online. They demonstrate a higher rate of discovery about instruments and gear, and are highly engaged in social media, generating awareness and sales by word-of-mouth.
Brand awareness skyrockets after Hello Music: More than 30% of the Hello Music community visits brand or manufacturer websites directly after visiting Hello Music's homepage, either through a Google search or by directly accessing the domain itself. While primarily an opportunity platform, Hello Music also exists as a research tool for external-channel sales for a discerning customer base that highly values quality products and services and is determined to know about and own best-of-market gear.
Hello Music drives additional online commerce for other retailers: 70% of the Hello Music community visits and makes purchases from other major musical retailers online as a result of their Hello Music membership. This creates incremental, new-to-market sales that would not exist without the aid of Hello Music and its powerful marketing platform for brands and manufacturers, bringing new awareness and revenue for traditional brick and mortar retailers.
Hello Music assists in fulfilling the needs of every musician -- giving all artists the chance to gain entry to the high-quality product arena by using and playing best-in-class equipment. This awareness is invaluable. Interpret's Hello Music study has confirmed that working on behalf of musicians is not mutually exclusive from also providing new value and creating new brand awareness for musical product manufacturing and retail partners.
As a longstanding partner and supporter of major music manufacturers, proudly working with over 125 major suppliers, Hello Music will be attending the 2012 NAMM Show in Anaheim, Calif. and speaking at the Breakfast of Champions Session on Thursday, January 19 at 8:00am PT.
For more information about the Hello Music study, to speak with the research team, or to arrange an introduction to Hello Music executives, please email either email@example.com or firstname.lastname@example.org.
About Hello Music
Hello Music, a winner of Music Inc.'s Retail Excellence Award, is the fastest growing centralized marketplace and opportunity platform for musicians. As passionate musician advocates, Hello Music democratizes access to opportunities that, until now, have only been reserved for a few top-tier artists. Hello Music works every day on behalf of musicians to negotiate the best deals anywhere on instruments, home recording gear, studio time, marketing and distribution, publishing, touring, and other music-related products and services. Founded in 2010, Hello Music is based out of Los Angeles, California and is a portfolio company of Elevator Labs. To sign up for Hello Music, please visit www.hellomusic.com.
About Interpret LLC
Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. For more information about Interpret, please visit www.interpretllc.com.
About Elevator Labs
Elevator Labs brings ideas from vision to value. Beginning with new business concepts, the Elevator Labs team funds and builds those concepts into fully functioning, revenue generating businesses. Founded in 2011, the Elevator Labs team is a diverse group of executives from the media and technology industries. Headquartered in Los Angeles, California, Elevator Labs is a privately held company and is backed by KGC Capital. For the full Elevator Labs experience, please visit www.elevatorlabs.com.
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