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New SmartFuel App for iPhone Helps Consumers Drive Smarter

Smart Service First to Combine Up-to-The-Minute, Location-Based Fuel Price Information With Gas Station Ratings (June 15, 2011)

NASHVILLE, TN -- (Marketwire) -- 06/15/11 -- The SmartFuel mobile application is now available in the iTunes App Store. Designed to help consumers drive smarter, SmartFuel can save the average US family up to $375 a year by providing them with the cheapest gas prices along their chosen route. SmartFuel is also the first fuel savings service to allow users to assess gas station cleanliness and safety and submit ratings on these features within the app. This unique ratings system provides valuable information to drivers in a range of situations, including family road trips or when navigating an unfamiliar location.

Using SmartFuel is simple. Consumers choose a fuel type, select a search radius or distance and name their destination. They get a location-based list of the best gas stations, as determined by pricing and/or distance. Each station's safety and cleanliness star rating is clearly displayed and after filling up their tank, visitors can add their own score.

Savings are tracked within the app so users can see how much they saved over time. Consumers can drive smarter knowing that SmartFuel uses the Oil Price Information Service (OPIS), the world's most comprehensive source for petroleum pricing information. OPIS gives SmartFuel access to gasoline prices at more than 130,000 stations across the country and relays up to 1.5 million price updates each day, making SmartFuel the most accurate gas-finding app on the market.

"SmartFuel is more than a fuel application; it's a service for consumers who are looking for cost-effective, convenient, safe and clean gas stations," said Michael Sohr, president of SmartFuel. "How many times have you been on a road trip or in an unfamiliar neighborhood, only to find that the gas station you stopped at is in an unsafe area or has unsanitary restrooms? SmartFuel is the only service that provides ratings on this information before you stop -- at the same time ensuring that you're getting the best gas prices available."


With SmartFuel, consumers can find the cheapest gas across the US without changing the chosen route to their destination, up to 100 miles ahead. SmartFuel utilizes deCarta's unique HWS services API in conjunction with map data provided by NAVTEQ®, the leading global provider of maps, traffic and location content.

"By using NAVTEQ maps, a benchmark of accuracy in the industry, SmartFuel has created a truly one-of-a-kind solution for today's high gas prices," said Steve Altman, vice president, Consumer North America, NAVTEQ.

SmartFuel is available in the iTunes App Store. There is a 30-day free trial for drivers. Following the initial 30 days, users will be prompted to sign up for a six-month subscription for $4.99, a 12-month subscription for $8.99 or a 24-month subscription for $14.99. For more information, please visit www.smartfuel.com or find the application on Facebook or Twitter.

About SmartFuel
SmartFuel is a smart service created by Iridium Development LLC. SmartFuel helps consumers to drive smarter -- saving them time and money by giving them the most up-to-date gas price information available along their chosen route. By leveraging the power of deCarta, Inc.'s hosted LBS platform, map data from NAVTEQ and the Oil Price Information Service (OPIS), SmartFuel allows consumers to find the cheapest gas without altering their usual driving habits. SmartFuel not only identifies the best-priced gas, but also provides access to user ratings on gas station cleanliness and safety. SmartFuel is privately-funded and based out of Nashville, Tenn. For additional information, please visit: www.smartfuel.com.

Contact:
Rory Mohon
Account Executive
Phone: (408) 727-0351
rorymohon@mcgrathpower.com


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