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New PURE PCI-X card from ART VPS Has Twice The Power

Expands to 16 ray-tracing processors for dedicated 3D final-frame rendering (June 02, 2005)

ART VPS has released a new PURE ray-tracing card with twice the processing power for dedicated 3D final-frame rendering, 66MHz PCI-X compatibility, and 64-bit core rendering software.

"The PURE PCI-X card is twice as fast as the old card, delivering greater value to those responsible for producing the finest-quality photorealistic images and animations," says Brian Tyler, ART VPS president and CEO.

The PURE card is unique in its ability to support 3D image rendering larger than screen resolution. Using 16 AR350 ray-tracing processors, the PURE PCI-X produces images that are identical to a high-quality photograph, but with the added value of realistic 3D effects and animation. ART VPS's ray-tracing technology enables images to be generated up to 35 times faster than with conventional software rendering.

The AR350 is the latest processor available from ART VPS. It is specially designed to provide raw performance that speeds up the ray-tracing process. PURE enhances efficiency by assessing each frame and adapting ray depth requirements for specific sections of the image. The AR350 ray-tracing chips process 66 million ray-triangle intersections per second per core. Each AR350 has two cores.

Beyond the render farm
"After using the realistic lights, attenuation, reflections, shadows and other effects with the PURE card, other rendering options such as render farms just don't compare," says Jennifer O'Connor, president of 4D Artists, a 3D modeling and animation studio. "PURE delivers a much more immersive experience because our clients don't have to imagine how a final product should look."

The PURE PCI-X card is bundled with RenderPipe plug-in interfaces for current and past versions of 3ds max, Maya and VIZ. RenderPipe supports Windows and Mac OS platforms. It contains a library of advanced materials, lighting tools, ray tracing, radiosity, HDRI support, motion blur, and depth of field. RenderPipe upgrades are free for the first year, and the software will support global illumination in its next release, slated for early fall.

ART VPS's hardware ray-tracing technology is being used in a number of innovative new applications, such as producing computer-generated photographs of prototype cars that are indistinguishable from the real thing, and creating 3D animations with photorealistic quality.

PURE PCI-X is available immediately. For more information, or to download a free plug-in, visit ART VPS's website:

About ART VPS Ltd.
ART VPS Ltd. offers hardware-accelerated 3D ray tracing that improves design and marketing communication and helps reduce the time and cost required to bring a new project to market. ART VPS systems are used by some of the world's leading design and manufacturing companies, including Learjet, Nikon and Procter & Gamble; architectural firms such as Skidmore, Owings & Merrill, and Chapman Taylor Partners; entertainment companies such as IBM Interactive and Walt Disney Imagineering; and digital post-production studios such as Burrows and Saddington & Baynes.

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Related Keywords:ART VPS, PURE, rendering, ray-tracing, AR350, 3D modeling, animation, RenderPipe, radiosity, HDRI,

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