In October 2007, Mortgagebot® LLC (" />
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New Mortgage Marvel "Web 2.0" Capabilities Enhance Award-Winning Mortgage-Shopping Web Site

Industry's Most Innovative Site for Comparing Mortgage Rates and Fees Now Offers More Convenience, Choice, and Control With Widgets, Enhanced Localization, and "Ask an Expert" Capabilities (July 23, 2008)

MEQUON, WI -- (MARKET WIRE) -- 07/23/08 -- "Web 2.0." It's a fluid term with a broad range of meanings. But many experts agree with Internet guru Tim O'Reilly -- who is often credited with coining the term -- that Web 2.0 reflects a "business revolution... caused by the move to the Internet as [a] platform(1)."

In October 2007, Mortgagebot® LLC ( created its own "business revolution" by launching the award-winning Mortgage Marvel® (, the most innovative and hassle-free Internet platform for consumer borrowers who need instant access to accurate mortgage rate-and-fee quotes from a wide selection of reliable lenders. Now Mortgage Marvel moves to the next level of Web 2.0 functionality with innovative new widgets, enhanced localization features, and an interactive "Ask an Expert" forum.

"Mortgage Marvel's new 'Web 2.0' functionality gives mortgage shoppers the ultimate in convenience, choice, and control," said Scott Happ, President and CEO of Mortgagebot. "Our unique new widgets, enhanced localization features, and the availability of unbiased expert advice all help empower consumer borrowers to do business on their terms -- enabling them to make faster, better, and more informed mortgage decisions."

Unique new widgets bring accurate mortgage rates and fees to desktop and browser

Recently Mortgagebot announced the Mortgage Marvel application programming interface (API), which enables third-party Web developers to incorporate custom-configured Mortgage Marvel functionality into their Web sites -- examples of which can be found online at and

But the API has also enabled Mortgagebot to develop a unique, groundbreaking capability: Mortgage Marvel "widgets." These revolutionary new "miniaturized" versions of Mortgage Marvel can be placed right on a PC desktop or in a Web browser, empowering mortgage shoppers to monitor rates and fees in real time. Mortgage Marvel's Yahoo! widget and iGoogle gadget are now available for free download (for either Windows or Mac operating systems). What's more, the technology can be easily adapted for any Web site that would benefit from offering accurate, anonymous, real-time mortgage-shopping capabilities.

Mortgage Marvel's innovative widget technology interactively monitors more than 250 lenders' rates and fees -- according to user-specified search criteria -- and displays the top results. There's even a direct link to each lender's Web site so borrowers can apply online when they find the ideal mortgage product.

Enhanced localization helps borrowers choose a trusted lender

In today's marketplace, it makes sense for borrowers to select a lender they know and trust. And some consumers would rather stop by a lender's nearest office and work with a professional loan officer. So Mortgagebot has further augmented Mortgage Marvel's impressive localization functionality with the integration of Google Maps.

Mortgagebot recently gave Mortgage Marvel the power of "localization" -- enabling borrowers to filter their rate-search results to display the locations of Mortgage Marvel lenders that have branches within a specified ZIP code.

Mortgage Marvel's newly enhanced localization capability uses Google Maps technology to provide detailed maps and specific office-location information. When a borrower clicks on "Lender Information," Mortgage Marvel provides a Google-derived map that dynamically displays the selected lender's branch locations.

"Mortgage Marvel is all about choice," said Dan Welbaum, Mortgagebot's Chief Marketing Officer. "We live in a busy world, and today's mortgage shoppers want to see all of their options in the most convenient way possible. Whether it's rates, fees, closing costs, or the location of a lender's branch offices, today's borrowers are savvy shoppers -- they want to know the details before they make a decision."

Interactive "Ask an Expert" capability informs borrowers, gives them added control

Last but by no means least, Mortgage Marvel's popular Learning Center now offers a helpful new option: Free access to a team of unbiased experts with years of mortgage-industry experience. Mortgage Marvel's new "Ask an Expert" forum enables consumers to post questions online and get answers from Mortgagebot's team of mortgage professionals. Visitors can also browse the answers to questions that others have previously asked.

"Many consumers have questions," noted Mr. Welbaum, "and there's nothing like solid answers to help borrowers feel a greater sense of control over the mortgage process. Our staff experts don't work for any lender, so they have no bias toward any particular loan product -- which means they can answer consumer questions from an unbiased, general industry perspective."

About Mortgagebot

Mortgage Marvel is a product of Mortgagebot LLC (, the Inc. 500 company that leads the industry in providing consumer-direct, Internet-based mortgage-origination solutions. Mortgagebot combines its mortgage expertise with leading-edge "software-as-a-service" (SaaS) technology to create robust, scaleable, and affordable mortgage Web sites for nearly 800 lenders nationwide.

Mortgagebot's flagship product suite is the award-winning Mortgagebot PowerSite product family, a fully configurable and completely private-labeled solution set that enables lenders to take mortgage applications enterprise-wide: over the Internet, in the branch, through the call center, or from a loan officer's PC. PowerSite's intelligent and interactive functionality enables borrowers to complete an entire mortgage application, get pre-approved, and receive full disclosures in as little as 20 minutes. And because PowerSite solutions are deployed via the Internet, there is no PC software to install and maintain.

To view a brief Mortgage Marvel video presentation, visit

(1) Wikipedia; "Web 2.0" (

Mortgagebot, Mortgagebot PowerSite, and Mortgage Marvel are registered trademarks of Mortgagebot LLC.

All other trademarks are the property of their respective owners.

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For more information, contact:

Cindy Golisch
PR Unlimited

Dan Welbaum
Chief Marketing Officer

Mortgagebot LLC
1000 W. Donges Bay Rd., Ste. 200
Mequon, WI 53092
Toll-Free: 877-861-3354

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