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New Mobile App for Wine Shoppers Combines Image Recognition with Social Recommendations

  (November 14, 2011)

San Francisco, CA (PRWEB) November 14, 2011

Hello Vino has released a new smartphone app to help shoppers with the overwhelming wine selection at retail.

The free mobile app, available through both the iTunes App Store and the Android Market, recommends the perfect type of wine for a meal, specific occasions, or by personal taste preferences. Shoppers simply install the app and answer a few easy questions to receive specific recommendations for the perfect bottle of wine.

The new release of Hello Vino 2.0 for iPhone allows shoppers to use their smartphone camera to research the wines and assist with their purchases. The app provides a simple point-and-shoot feature which allows shoppers to use their smartphone camera to research the wines and assist with their purchases. The app provides a simple point-and-shoot feature which allows shoppers to snap a picture of a wine label to receive the tasting notes, food pairings, and both professional and consumer ratings. Hello Vino app users can also save wines to their shopping lists and submit ratings after purchasing the wine.


"Our mission is to break down the overwhelming wall of wine," remarks Jim McNamee, Co-Founder of Hello Vino. "A feature-rich smartphone app is the perfect vehicle to deliver a personal and well-informed wine shopping experience."

The technology powering the image recognition feature in the app is provided by IQ Engines. Hello Vino collaborated with IQ Engines to identify visual search parameters specifically for wine labels. User feedback will be collected by the app to enhance the software.

The free Hello Vino apps currently serve hundreds of thousands of wine recommendations to shoppers every month. To solve the confusing wine buying process, the company has begun rolling out mobile programs at retail using location-based services throughout hundreds of stores across the United States.

For videos and screenshot images, please visit: http://www.hellovino.com/update

About Hello Vino:
Hello Vino delivers wine recommendations to mobile phones, assisting consumers with the perfect bottle of wine for a meal, occasion, or according to taste preferences. The service is available on any smartphone through free iPhone and Android apps, as well as mobile web sites for BlackBerry and Windows Phones. More information, including video demonstrations and features, are available at HelloVino.com.

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Read the full story at http://www.prweb.com/releases/wine/mobile/prweb8941367.htm.


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