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New Market Research Forecasts the Weight Management and Smoking Cessation Market(May 09, 2012)
ROCKVILLE, MD -- (Marketwire) -- 05/09/12 -- MarketResearch.com has announced the addition of the new report "Rx-to-OTC Switching Strategies - New Switching Opportunities in Weight Management and Smoking Cessation, but Encouraging the Uptake of Self-Medication Remains a Challenge," to their collection of Pharmaceuticals market reports. For more information, visit http://www.marketresearch.com/GBI-Research-v3759/Rx-OTC-Switching-Strategies-Opportunities-6907635/
Over-the-counter (OTC) drugs are available on the market without prescription and are widely used by consumers to treat minor ailments. Today there are over 300,000 OTC medicines and ingredients available for purchase to treat a broad range of conditions including high cholesterol, weight management, skin disorders and respiratory infections. OTC medicines are strictly regulated and a number of regulatory processes have now been established to enable new and approved products to be reviewed and approved in a clear and transparent manner.
Many large pharmaceutical companies have already made strategic investment in OTC medicines including J&J, GlaxoSmithKline, Reckitt Benckiser, Bayer Healthcare, Novartis, Sanofi, Pfizer, Merck & Co. and Proctor & Gamble, and whilst their business strategies vary, their success has been based on a combination of careful product selection and positioning, optimal distribution and aggressive marketing. The market will continue to be driven by a number of external factors, including the growing and ageing population, emerging consumers, consumer empowerment and education, unmet medical need, healthcare reform and governmental support, as well as companies actively managing their patent exposure, optimizing PLM and maximizing their advertising and marketing opportunities.
For more information, visit http://www.marketresearch.com/GBI-Research-v3759/Rx-OTC-Switching-Strategies-Opportunities-6907635/
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