Company News: Page (1) of 1 - 05/09/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

New Market Research Forecasts the Weight Management and Smoking Cessation Market

(May 09, 2012)

ROCKVILLE, MD -- (Marketwire) -- 05/09/12 -- MarketResearch.com has announced the addition of the new report "Rx-to-OTC Switching Strategies - New Switching Opportunities in Weight Management and Smoking Cessation, but Encouraging the Uptake of Self-Medication Remains a Challenge," to their collection of Pharmaceuticals market reports. For more information, visit http://www.marketresearch.com/GBI-Research-v3759/Rx-OTC-Switching-Strategies-Opportunities-6907635/

Over-the-counter (OTC) drugs are available on the market without prescription and are widely used by consumers to treat minor ailments. Today there are over 300,000 OTC medicines and ingredients available for purchase to treat a broad range of conditions including high cholesterol, weight management, skin disorders and respiratory infections. OTC medicines are strictly regulated and a number of regulatory processes have now been established to enable new and approved products to be reviewed and approved in a clear and transparent manner.

Many large pharmaceutical companies have already made strategic investment in OTC medicines including J&J, GlaxoSmithKline, Reckitt Benckiser, Bayer Healthcare, Novartis, Sanofi, Pfizer, Merck & Co. and Proctor & Gamble, and whilst their business strategies vary, their success has been based on a combination of careful product selection and positioning, optimal distribution and aggressive marketing. The market will continue to be driven by a number of external factors, including the growing and ageing population, emerging consumers, consumer empowerment and education, unmet medical need, healthcare reform and governmental support, as well as companies actively managing their patent exposure, optimizing PLM and maximizing their advertising and marketing opportunities.

For more information, visit http://www.marketresearch.com/GBI-Research-v3759/Rx-OTC-Switching-Strategies-Opportunities-6907635/


About MarketResearch.com

MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Veronica Franco at 240-747-3016 or visit http://www.marketresearch.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Contact:
Veronica Franco
MarketResearch.com
Email Contact
240.747.3016


Copyright @ Marketwire

Page: 1


Related Keywords: MarketResearch.com, Marketwire, , Medical, Business,

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved