, the market-leading consumer sales platform, today released the results of its second annual Leads360 2012 Lead Industry Report (LIR), an analysis of the lead industry and the top lead generation firms.

"Against the backdrop of one of the most challenging economies ....." />
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New Leads360 Report Recognizes Top Performing Lead Providers

(February 29, 2012)

LOS ANGELES, CA -- (Marketwire) -- 02/29/12 -- Leads360, the market-leading consumer sales platform, today released the results of its second annual Leads360 2012 Lead Industry Report (LIR), an analysis of the lead industry and the top lead generation firms.

"Against the backdrop of one of the most challenging economies in history, the Lead Industry Awards highlight lead providers that are helping their customers achieve spectacular conversion rates," said Nick Hedges, CEO and President of Leads360. "Following a difficult year for many lead buyers and sellers, we head into 2012 more enthusiastic than ever about the prospects for growth, innovation and a renewed focus on quality in the industry."

The Leads360 LIR study involved analysis of 23 million leads and their outcomes across almost 1,500 lead buyer databases and nearly 90 surveys and in depth interviews with lead buyers and sellers. For complete lead industry review and 2012 outlook download the full report here.

As the largest software company in the lead management sector, Leads360 has access to the most comprehensive set of multi-buyer, multi-vertical lead data sets in existence. We have also invested considerable time and energy normalizing our back-end data so that we have a clear picture of contacts, qualifications, and conversions across our thousands of client installations. Last year, we decided to use our data to deliver the inaugural Lead Provider Performance Awards. Since we do not have a complete data set for the entire industry, our results are indicative of excellence rather than the final word. However, the awards were extremely well received in an industry where most operators are individually secretive but gain immensely from collective knowledge. We have therefore been encouraged to provide our performance awards for a second year.


We have chosen to present awards on the basis of the following metrics:

1. Volume Growth - growth in the absolute volume of leads sold to the same set of clients between 2010 and 2011.
2. Qualification Rate - percentage of leads that were contactable and that qualified for the Leads360 lead buyers' products and/or services.
3. Conversion Rate - percentage of leads that became customers or enrolled students for Leads360 customers.

Among mortgage lead providers, congratulations go to the following:
Volume Growth Award
1. LeadPoint
2. LowerMyBills
3. Adchemy
Qualification Rate Award
1. Affiliate Media Networks
2. LeadPress, Monster (tie)
3. FreeRateUpdate
Conversion Rate Award
1. FreeRateUpdate
2. Monster
3. LeadPress

Among insurance lead providers, our congratulations go to the following:
Volume Growth Award
1. AllWebLeads
2. InsuranceAgents
3. QuoteWizard
Qualification Rate Award
1. AllWebLeads
2. InsuranceAgents
3. InsureMe
Conversion Rate Award
1. InsuranceAgents
2. AllWebLeads
3. InsureMe

Among education lead providers and agencies, the results were as follows:
Volume Growth Award
Education Lead Provider
1. ClassesUSA
2. Neutron Interactive
3. myFootpath
Education Agency
1. Kelly/Brady Advertising
2. Gragg Advertising
3. enCircle Media
Qualification Rate Award
Education Lead Provider
1. CareerBuilder
2. MindStreams
3. CollegeBound Network
Education Agency
1. PlattForm Advertising
2. enCircle Media
3. Datamark
Enrollment Rate Award
Education Lead Provider
1. MindStreams
2. CareerBuilder
3. Beeline Web
Education Agency
1. EducationDynamics
2. enCircle Media
3. Datamark
Lead Provider Owned by an Agency
1. Education Connection (EducationDynamics)
2. Beauty Schools Directory (PlattForm Advertising)

To download a complimentary copy of the Leads360 Lead Industry Report in its entirety, please visit http://www.leads360.com/about-us/whitepapers/whitepaper-lead-industry-report-2011.aspx?msg=whitepaper.

About Leads360
Leads360 is the market-leading consumer sales automation and telephony platform, proven to deliver smarter, more efficient sales processes and increased conversion rates for companies that sell to consumers. With unmatched expertise, drawn from managing more than 40 million prospects for more than 10,000 clients, Leads360 is the platform of choice for the largest and most successful consumer-focused sales organizations.

Please visit www.leads360.com for more information.

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Media Contact:
Alyssa Trenkamp
PR Manager
Leads360
310-765-7392
atrenkamp@leads360.com


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Related Keywords: Top Lead Providers, Lead Management, Nick Hedges, Leads360, Sales, Marketing, Lead Management Software, Marketwire, , Internet Technology,

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