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New Hockey Book on NHL GMs is Earning Accolades On and Off the Ice

(November 23, 2011)

VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 11/23/11 -- The recent release of "Behind the Moves: NHL General Managers Tell how Winners are Built" marks the first time an author has been given exclusive access to the backroom operations of the NHL's GMs. This insider's look at the world of GMs is generating a lot of excitement within the hockey community. The book is already being hailed as the "most important hockey book in over a decade."

Three-time author Jason Farris recorded over 120 hours of in-person interviews with every living GM who has taken a team to the Stanley Cup final. The interviews were condensed into a 252-page coffee-table book that features those 34 GMs in their own unrated words. The result is part encyclopedia, part history book, and part manual for would-be managers, both on and off the ice.

"I was struck by how much of the decision making that goes into being a GM resonated with my own work as a business executive," says Jason Farris, who most recently was President and CEO of Citizens Bank of Canada. "The blueprint for getting a team to the Stanley Cup is a continually moving target and those GMs who have adapted have done the best. Those that don't adapt don't survive."

It was precisely these kinds of insights into the game that attracted Toronto Maple Leafs GM Brian Burke to the project. Burke wrote the book's foreword and collaborated with Farris on the concept, helping him to secure interviews with other GMs.


"I believe GMs are the brains and the conscience of the game. Yet, surprisingly, little has been written about them. I've always been interested in knowing what other managers thought, so I could learn to emulate certain types and avoid others. Behind the Moves is that playbook for all managers and those aspiring to get into, or move up in, the game," says Burke.

Having access to the real life trades, negotiations, and day-to-day dealings of real life GMs will also be a boon to the burgeoning virtual GM community. Fantasy sports have become a $3-billion a year industry in North America and that industry is hungry for information. Getting behind the scenes of hockey's highest chair may be just the ticket.

Behind the Moves will not be sold in stores, but is available at the companion website www.nhlgms.com.

Highlights from Behind the Moves include:

-- An essay by Gary Bettman's predecessor, John Ziegler, about the evolution of the GM's role -- Stories of espionage, conspiracy and tomfoolery -- An explanation of the unwritten rules of the GM community -- The meanings behind GM lingo -- Advice to owners when hiring a GM -- The story behind what it's really like to have to make a deal with Glen Sather -- An insider's look at competing against Lou Lamoriello -- Details on Brian Burke's worst trade

Jason Farris

Jason Farris is a national best-selling author and publisher. He is a former Business in Vancouver "40 under 40" winner, who most recently was president and CEO of Citizens Bank of Canada. He earned an MBA from the MIT Sloan School of Management in Cambridge, Massachusetts. He also holds a B.A. in Political Science from the University of Toronto and a B.Sc. in Physics from the University of British Columbia.

Farris is currently Vice President, marketing with the Dallas Stars.

Married, with two children, Jason and his family make their home in West Vancouver, British Columbia where he plays men's hockey twice a week and can often be found refereeing bantam and midget hockey games.

Further media materials can be viewed here: http://bit.ly/BehindTheMoves.

Contacts:
For more information, to request a PDF of the reviewer's
spreads or to book an interview, contact:
Peak Communicators Ltd.
Michael Lowry
(604) 689-5559
mlowry@peakco.com


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