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New Aberdeen Group Study Finds That CallidusCloud Customers Outperform Their Peers

CallidusCloud Customers Report Faster Revenue Growth, Larger Average Deal Sizes and Higher Quota Attainments Than All Other Responders (January 15, 2012)

PLEASANTON, CA -- (Marketwire) -- 01/16/12 -- Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today the findings of a new research brief conducted by the Aberdeen Group, the leading provider of fact-based research helping organizations and individuals make better business decisions. The study, "Sales Performance Management 2012: CallidusCloud™ Customers Drive Best-in-Class Practices and Results," December 2011, is based on a survey conducted in September and October 2011 to learn about the sales performance management practices at leading sales organizations.

Authored by Peter Ostrow, Vice President and Group Director, Sales Effectiveness, Aberdeen Group, the study finds that CallidusCloud customers outperformed all other firms in overall team attainment of quota, percentage of sales reps attaining quota, and percentage of first-year reps attaining quota -- three of the most critical quota-related performance metrics. Key findings include:

  • CallidusCloud customers achieve nearly three times the pace of growth in corporate revenues
  • CallidusCloud customers achieve twice as high average deal sizes
  • CallidusCloud customers onboard new reps to full productivity in less than half the time
  • CallidusCloud customers achieve sales rep turnover rates that are less than a third of that at all other firms

Read a complimentary copy of the report.

"This study independently confirms, for the second consecutive year, the unmatched competitive benefits that our customers derive from our sales effectiveness solutions," said Lorna Heynike, Senior Vice President, Marketing, CallidusCloud. "The dynamics of the sales performance market are changing. There is growing awareness that sales performance management is about more than commissions alone. To drive high performing sales teams, companies must invest in innovative cloud and mobile solutions that help them find the right talent, quickly ramp them to full productivity, and consistently drive superior sales execution to increase overall deal size, account penetration, and win rates. This study finds that our customers outperform on every one of these. The report is a strong testament to the unrivaled value of the CallidusCloud platform and confirms that we should be top of mind at every company evaluating a credible sales performance strategy."

CallidusCloud delivers a comprehensive SaaS suite designed to help businesses drive more effective sales at each stage of the talent lifecycle, from making the right sales hire, to making it easier to sell, to motivating sales execution with targeted incentives and rewards, to building a knowledge-based work culture with high frequency coaching and development. The CallidusCloud platform is an award-winning, multi-tenant SaaS infrastructure that includes the Hiring Cloud, the Sales Enablement Cloud, the Sales Performance Cloud, the Learning Cloud, and a best-in-class SaaS Reporting & Analytics platform.

Join the Sales Revolution and experience CallidusCloud first-hand at our annual user conference: C3 2012. Click here to learn more.

About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix and Rapid Intake are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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Rajendran Nair
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