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Never Too Busy for Beauty! timeRAZOR and Vichy Laboratories Make Sure Busy New Yorkers Don't Miss Out on Great Skin CareFree Vichy Skin Beauty Events Available Exclusively Through timeRAZOR (April 05, 2012)
NEW YORK, NY -- (Marketwire) -- 04/05/12 -- Women everywhere get too busy for beauty, but tomorrow New Yorkers and visitors to the Big Apple can wave goodbye to their fear of missing out on good skin, thanks to Vichy (a French skincare brand part of the L'Oreal Group), DUANEreade, and timeRAZOR. Together, they've turned tomorrow, Friday, April 6, into a Free Beauty Day for people on-the-go!
Reserve your spot for these unique events exclusively through the free timeRAZOR app, which will guide people to 10 DUANEreade locations throughout Manhattan, where specially trained DUANEreade beauty advisors will offer a one-on-one skin analysis. After their consultation, each participant will take home a beauty bag and free, deluxe samples of the Vichy products recommended by the beauty advisor.
"At L'Oreal, getting our products on people is the best marketing," said Marc Speichert, CMO of L'Oreal USA. "timeRAZOR lets us do that in a unique way, for a hard-to-reach, but essential market -- busy people on-the-go. More than 80 percent of women aren't using the proper skin care regimen, but everyone has enough time to swing through and fix that. timeRAZOR will show them when and where it's most convenient, based on their existing plans."
Busy New Yorkers simply access the events by downloading timeRAZOR's free iPhone and Android apps. The timeRAZOR app then goes to work, using geo-location technology and its Massive Event Selection Engine to find cool things to do based on where the person is and where they plan to be throughout the day -- including these exclusive Beauty Day events.
It takes just four taps to get to the Free Vichy Skin Beauty Day event:
1. Tap to download the free app
2. Tap "Possible" and your list of cool events near you appears, including an invitation for Beauty Day at the nearest participating DUANEreade
3. Tap the Beauty Day event for details
4. Tap "Reserve" to save your spot for this special event
"We're excited to kick off our exclusive event and experience program with a brand as influential and trusted as L'Oreal," said timeRAZOR Cofounder and Chief Experiential Officer, Carolyn Parent. "Skin care is a perfect example of something people know they should do, but can't find the time to do it right. timeRAZOR provides a convenient way for people on-the-go to discover great events like L'Oreal's Beauty Days close to where they live, work and plan to be."
To learn more about Vichy Laboratories, please visit www.vichyusa.com.
About Vichy USA
In 2011, Vichy celebrated its birthday: 80 years of expertise and innovation in skincare! Created by Dr. Haller in 1931, from the heart of France, Vichy is among the first French doctor's brands trusted by millions of women in Europe and around the world. All Vichy products are powered by remarkably active antioxidant water from Vichy spring, 100 percent pure and naturally rich in 15 minerals. Its regenerating, soothing and fortifying properties have been scientifically proven. This water is then combined with cutting-edge dermatological ingredients such as Vichy's new generation of Retinol, LHA or time-released Vitamin C in highly effective formulations. Vichy's pleasurable and sensorial textures are skin-friendly, allergy-tested, paraben-free and all deliver clinically proven results for healthy, beautiful skin. For more information, visit www.vichyusa.com.
timeRAZOR's never-miss-out platform uses information about where you are, where you plan to be, and locations important to you to deliver carefully selected experiences to you on your iPhone or Android. The app is available for free on iOS and Android devices and features patent-pending technology designed to intuitively discover things you want to do while juggling what you need to do. To date, timeRAZOR has secured $3.4 million in funding from private investors. The company was founded in June 2011 by a team of experienced leaders. To learn more, go to www.timeRAZOR.com.
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