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NeuLion Expands Mobile Initiative

Launch of New Applications for National Hockey League and Other Digital Media Partners Showcase Premium Fan Services (May 10, 2010)

PLAINVIEW, NY -- (Marketwire) -- 05/10/10 -- Leading IPTV service provider NeuLion (TSX: NLN) today announced the growth of its mobile platform service and advanced integration with handheld devices.

The technology leader is adding to its repertoire a series of wireless applications amplifying the user experience through live audio and video on mobile. The streaming component complements the other viewing avenues NeuLion provides: on television through set top box, the PC and other IP enabled devices. Additionally, this multimedia element broadens the value of its Partners' websites to mobile users.

"With NeuLion's platform, we can take video one time and stream to many different consumer devices. Our mobile solution brings the exact same PC viewing experience to mobile. The look is sleek and seamless. All the features and functionality are the same. Our platform is able to synchronize all the video that is distributed to both the PC and mobile consumer," said Chris Wagner, Executive Vice President of NeuLion.

Users can watch live streaming video while toggling between home and away audio feeds as well as share with friends on Facebook and Twitter. Fans can choose from full game highlights, condensed games, or scroll to view individual video highlight clips. Additional features include: Field Tracker, featuring a visual representation of important events, sort by specific stats, preferred team, or player stats and personalized features based on user-defined settings.

NeuLion Partner, the National Hockey League launched on mobile with the official NHL app NHL Ice Time™ 2010 for iPhone™, iPod Touch®, iPad® and BlackBerry®. Powered by NeuLion technology, the app gives fans access to a complete repository of video from the prior night's games that includes condensed games and various highlight packages. NHL Ice Time™ 2010 has been specifically designed and developed to meet this significant demand with a suite of video, audio, statistics, content and more, all in one convenient app.

NHL Ice Time™ 2010 delivers: live scores; live in-game stats for every team and player; a live Ice Tracker that shows the locations of goals and highlights, hits and saves on a virtual hockey rink; game photos; a full-season schedule; NHL standings; NHL player profiles; archived results and stats for the current season; searchable content; and a personalized experience.

With an emphasis on ease of use and access to premium content, NeuLion offers the NHL and its other Partners a digital platform to drive audience growth, activation and new business.

"The richness of the mobile application and depth of capabilities sets us apart," said NeuLion's Wagner. "We remain dedicated to being a thought leader on all technology applications and most importantly on mobile as the world becomes increasingly focused on handheld devices."

The University of Oregon, a NeuLion Collegiate Partner, launched an iPhone™ application in August 2009 for its athletic department, delivering news, scores and schedules from the official athletic site to mobile, in real-time.

"The key behind the iPhone project was delivering an application that fit our growing audience. Upon its debut it quickly became something our fans love, something that sticks," said Ryan Therrell, Director of Web Communications and Operations for the Oregon Department of Intercollegiate Athletics. "We are getting set to expand our mobile offering with NeuLion to include video and audio for next season."

As an end-to-end service, NeuLion develops and installs the mobile application, handles implementation, updates, settlement and reporting, live and real-time streaming features. NeuLion also provides branding services to match each Partner's brand and design style, and integration with website content.

About NeuLion
Based in Plainview, NY, Sanford, Florida and Toronto, Ontario, NeuLion (TSX: NLN) works with content partners to develop end-to-end solutions for multimedia IPTV services. The NeuLion IPTV Platform encodes, delivers, stores and manages an unlimited range of multimedia content and the Operational Support System (OSS) maintains all billing and customer support services. Content partners are responsible for content aggregation and the sales and marketing for the individual IPTV service. The Company ranks as a world leader in customer/partner relationships with sports, international and specialty television content partners including, in sports, the NHL, the NFL, NCAA Division I schools and conferences and, in respect to international and specialty television aggregators and networks, KyLinTV (Chinese), ABS-CBN (Filipino), Talfazat and Talfazat-ART (Arabic), TV-Desi (South Asian) and Sky Angel (Christian). Customer/partner content can be viewed by way of the Internet on PCs and mobile devices and on the television through the Company's IPTV set top box.

Forward-Looking Statements
Certain statements herein are forward-looking statements and represent NeuLion's current intentions in respect of future activities. These statements, in addressing future events and conditions, involve inherent risks and uncertainties. Forward-looking statements can by identified by the use of the words "will," "expect," "seek," "anticipate," "believe," "plan," "estimate," "expect," and "intend" and statements that an event or result "may," "will," "can," "should," "could," or "might" occur or be achieved and other similar expressions. Forward-looking statements involve significant risk, uncertainties and assumptions. These factors should be considered carefully and readers should not place undue reliance on the forward-looking statements. Although the forward-looking statements contained in this release are based upon what management believes to be reasonable assumptions, the Company cannot assure readers that actual results will be consistent with these forward-looking statements. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law. Many factors could cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements. A more detailed assessment of the risks that could cause actual results to materially differ from current expectations is contained in the Company's most recent annual MD&A filed on as well as in the "Risk Factors" section of the Company's most recent annual report on Form 10-K filed on and available on

Press Contact:
Jennifer Powalski
Phone: 516-622-8334
Email: Email Contact

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G. Scott Paterson
Phone: 416-368-6464
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