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Network Ten Becomes First Marquis Customer in Australia

Major Australian Broadcasting Company Purchases Two Medway Media Exchange Systems For New Digital Newsroom Centres (February 10, 2006)

Marquis Broadcast, specialist in broadcast workflow studies and solutions, has sold its first systems into Australia having secured an order for two Medway media exchange systems from Australian broadcasting company, Network Ten. The Medway systems will be part of a new digital broadcasting environment for Network Tens newsroom centres in Sydney and Melbourne where they will enable Omnibus media files to be transferred between Omneon Media Servers and Avid Unity.

?During the initial specification stages of the project, we identified the need for greater integration between components of our broadcasting systems that would allow them to perform efficient media transfers, said Jason Tuendemann, Technology Project Manager, Network Ten. ?To accommodate this, we wrote a base specification that would enable Omnibus project files to determine the media that would be transferred between the systems.

To bring this to fruition, Network Ten partnered with Marquis Broadcast to develop Medway for their specific high-level specification. The system enables media files from multiple sources to be transferred easily between a wide variety of vendor platforms, eliminating compatibility issues that frequently occur when media and its associated metadata are moved between target devices.

?Despite the adoption of standards and the rapid onset of convergence in our industry, workflows can still be hampered by tedious and repetitive operations due to file incompatibility, continued Jason Tuendemann, Technology Project Manager, Network Ten. ?Medway is an efficient file format exchange system that helps to eliminate these bottlenecks and improves workflow.

The Medway systems will provide Network Ten with a drag and drop interface allowing operators to move media between Omneon Media Servers and Avid editing systems. Lists of clips stored on the servers will be available for browsing from any Medway client with operators able to drag selected clips into the Avid bins for editing. Operators will import Omnibus Headline EDLs directly onto the Avid timeline along with all associated media files and metadata. Completed sequences will be dragged from the Avid bin to a simple desktop icon for automatic transfer to the transmission server. All transfers will be performed seamlessly as background tasks irrespective of their file formats, leaving production staff free to concentrate on producing programmes.

About Network Ten
Network Ten is one of Australias three national commercial television broadcasters, with stations in each of the countrys five mainland capital cities. With a firm focus on viewers under 40, TEN has won each of the past five ratings years in that demographic. Network Ten listed on the Australian Stock Exchange in 1998 and today employs approximately 1,000 people. The Network is the home of Australian shows as diverse as Rove Live, Big Brother, The Biggest Loser, Australian Idol, Neighbours, Totally Wild and 9AM with David & Kim. TEN also offers some of the worlds most popular overseas programs, including House, The Simpsons, NCIS, Medium, Charmed and the Law & Order franchise. TEN produces high-quality news programs starting with TEN Early News, through to News First at Five, the Late News and Sports Tonight. With a long-standing tradition in presenting world-class Australian and international sporting events, TEN is a leader in sports programming. For seasons 2002 through 2006, TEN is the principal AFL broadcaster, holding the free-to-air rights to Saturday AFL and the exclusive free-to-air rights for the entire finals series, including the Grand Final. TEN is also the home of motorsport, broadcasting Formula One, V8 Supercars and MotoGP.

The Network has earned a reputation in the market for understanding the objectives of our client advertisers, and for creating effective strategies by which they can reach their goals. We proudly encourage an ?ideas culture, where all members of our team know that part of their job is looking for ways to do things better and smarter. Its why all areas of our business from programming, through to sales, administration, broadcast operations and technical services consistently deliver above expectations.

About Marquis Broadcast
Marquis is a leading specialist in the identification, design and implementation of new workflow practices in the broadcasting industry. Marquis has also developed a range of tools for project management and systems integration to ensure customers achieve maximum efficiency and cost effectiveness in their broadcasting operations.

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Related Keywords:Marquis, Network Ten, Medway

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