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NetProspex and AG Salesworks Announce Partnership to Drive High Quality Leads for B2B OrganizationsNew England-Based Companies Launch Joint Solution Guaranteeing Fully Qualified Sales Opportunities (June 20, 2012)
WALTHAM, MA -- (Marketwire) -- 06/20/12 -- NetProspex, leading B2B data services provider, today announced a partnership with AG Salesworks, an expert in developing highly qualified sales opportunities for B2B technology firms. The new joint solution, AG Pipeline Connect, delivers a critical need for B2B organizations: high quality, targeted leads that convert into profitable customers. Leveraging NetProspex's verified contact data services, AG Salesworks will deliver full service marketing and sales campaigns that guarantee fully qualified sales leads.
As data from marketing programs and sales efforts often exist in disparate locations, B2B companies can lose visibility into subtle changes in their target market. With 25 percent of the workforce changing each year, a business contact database is continually degrading in quality. To position each client for success, the joint solution begins with a comprehensive database overhaul. NetProspex first determines a client's ideal buyer profile, ensuring a prospect database is properly targeted towards the correct decision makers. Next, the company delivers a quality cleanse based on their proprietary CleneStep methodology, identifying incorrect contact information, appending missing fields, enhancing records with key demographic or firmographic details and adding net-new contacts to ensure sufficient database coverage.
Once this process is complete, AG Salesworks applies a proprietary and proven methodology to develop qualified sales opportunities from this data. This process includes campaign messaging, followed by outbound email marketing and teleprospecting. Real-time campaign analytics are delivered in detail, along with closed loop feedback on all leads passed to clearly show return on investment. With this model, the NetProspex and AG Salesworks solution demonstrates clear return on investment, with a 20X guarantee in stage-1 pipeline.
"This solution has allowed us to forecast with far more confidence," stated Joe Federbush, vice president of Sales and Marketing at ESI. "With 87% of the leads generated by AG progressing to next steps, we are seeing an excellent return without the costs and challenges of having this in house."
NetProspex President, Michael C. Bird, says, "Properly-targeted contact and company information is at the core of every successful lead generation program. By pairing NetProspex data with the powerful opportunity-development of AG Salesworks, this is a combination that will create the pipeline B2B technology organizations need to reach their goals."
The joint solution is immediately available to B2B technology organizations. For more information, interested parties may visit http://www.agsalesworks.com/services/ag-pipeline-connect/.
About AG Salesworks
AG Salesworks is a B2B teleprospecting and marketing services firm that helps technology, media, financial services, and communications companies significantly increase their sales pipeline. AG Salesworks services empower its clients to focus on their core business and provide them the qualified opportunities they need to meet their sales objectives. The company has perfected a process that uses the best combination of people, methodology, and execution to ensure industry leading results. AG Salesworks provides sales opportunity development, database development, event optimization, channel development and support, and marketing intelligence acquisition that helps clients drive growth. By taking a "quality over quantity" approach to teleprospecting and delivering fully qualified sales leads, the company is committed to its role as the middle of the funnel between sales and marketing. Founded in 2002, the company is headquartered in Norwood, Massachusetts and is privately held. For more information, visit www.agsalesworks.com.
Founded in 2006, NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, comprehensive data cleansing, and profiling analytics that help to uncover data insights and optimize lead generation results.
Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate contact information to fuel high-performing marketing campaigns.
Winner of two CODiE Awards from the SIIA, Best Lead Generation Solution and Best Solution Integrating Content into Workflow, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep technology. The company was also voted a Best Place to Work in Boston by the Boston Business Journals.
For more information, please visit www.netprospex.com.
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