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NetProspex Launches Data Cloud API

New API Enables Flexible and Real-Time Integration of Business Contact, Demographic, and Firmographic Data Into B2B Sales and Marketing Workflows (April 25, 2012)

WALTHAM, MA -- (Marketwire) -- 04/25/12 -- NetProspex, the leading provider of verified, crowd-sourced business contact data services, today announced the availability of its Data Cloud API (application programming interface), a set of developer tools providing real-time access to millions of crowd-sourced business contacts validated by proprietary CleneStep™ verification.

NetProspex's Data Cloud API is designed to return company and contact information for business professionals from an array of customizable API calls. By submitting information such as email address or company name into a data field, key contact and company information including title, phone number, address, industry, Standard Industrial Classification (SIC) code, or revenue can be obtained in real-time as individual contacts or in lists. Developers can also integrate NetProspex's targeted list builder functionality into their products, returning customized prospect lists from key search criteria.

"Data is the fuel at the core of all marketing automation, CRM, and sales force automation technology in the recent bloom of innovation in B2B sales and marketing," said NetProspex CEO Gary Halliwell. "By making a breadth of quality data available through a flexible API, we are empowering organizations to create exciting ways to put information at the point of use for their clients, in the tools they use every day. Partners are creating tremendous value for their users, and the possibilities are endless."

Custom API integrations of NetProspex contact information into partner workflows were recognized at the 2012 CODiE Awards from the SIIA, winning "Best Solution Integrating Content into Workflow." The NetProspex solution was awarded for its accessibility, business impact, depth-of-coverage, personalization, and usability.

"In order to be successful, our marketing and sales clients need the most up-to-date information about prospects." said Rick Faulk, General Manager CRM for j2 Global®, which is already using the Data Cloud API "We chose to connect our CRM tool to NetProspex due to their focus on accuracy and their coverage. With this API integration, our clients can fill missing fields in lead records, add new contacts to a target account, and easily find fresh prospects for targeted B2B campaigns."

Other partners currently leveraging real-time access include CRM provider Landslide, big data marketing firm Inflection, mobile advertising company VoodooVox, and B2B web analytics platform Visistat.

"Our clients rely on VoodooVox to provide actionable marketing information on mobile activity. Our integration with NetProspex enables us to show critical business profile details behind each caller including their job title, company, and industry," said VoodooVox CEO Mike Durance. "We have been impressed with the depth and breadth of the information delivered, making NetProspex an ideal business data partner."

Stephen Oachs, Co-founder and CTO of VisiStat has also already benefited from the API. He said, "our customers rely on VisiStat to identify companies that are visiting their website, and provide detailed contact information in real-time. With high quality data and a high-performance, yet easily integrated RESTful API, NetProspex provides a winning combination perfectly suited for our real-time data needs."

The Data Cloud API is immediately available to developers wishing to add quality B2B contact and company data to their service offerings. More information can be found at

About NetProspex
NetProspex drives customer acquisition by partnering with B2B marketers to deliver targeted prospect lists, data cleansing, and profiling analytics that help to uncover data insights and optimize lead generation results. Voted Best Lead Generation Solution by the SIIA, NetProspex maintains a deep database of millions of crowd-sourced business contacts verified by CleneStep™ technology. Thousands of B2B organizations rely on NetProspex to acquire and maintain clean, accurate prospect information to fuel high-performing marketing campaigns. More information at or on Twitter @NetProspex.

Agency Contact:
Katelyn Henry
Version 2.0 Communications
Email Contact

NetProspex Contact:
Katie Martell
Director of Buzz
Email Contact

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