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NeoReader for Apple's iPhone -- Easy Access to Mobile Content on the Go

(July 31, 2008)

ATLANTA, GA -- (MARKET WIRE) -- 07/31/08 -- NeoMedia Technologies (OTCBB: NEOM), the global leader in camera-initiated transactions for mobile devices, announced today that their mobile barcode scanning application -- NeoReader® -- is now available for the iPhone and free to download from Apple's App Store. The NeoReader transforms the iPhone into a barcode scanner which provides instant access to mobile content by clicking on 2D barcodes.

Available immediately for free download, iPhone users simply install the NeoReader barcode scanning application onto their iPhone via Apple's App Store, either over a cell network or using Wi-Fi. The application is also accessible via iTunes.

The NeoReader application turns the iPhone into a mobile conduit to interactive content and information. The simple "one click" access makes the mobile internet much more accessible for iPhone users -- by scanning 2D barcodes via the iPhone's camera, users avoid typing in long URLs and navigating cumbersome menus. The 2D barcodes serve as "hyperlinks" from printed mediums to mobile web content and are activated when and where users choose.

The use cases for mobile barcodes are virtually endless, from advertising or editorial content (e.g. movie trailer, product coupon or video content to accompany a print article) to public service information (e.g. bus schedules or prescription drug information) and personal information (e.g. interactive business card). iPhone users can even promote themselves with mobile barcodes. By creating personal codes users can link their website to a business card, a t-shirt, a social networking profile or any other creative place a barcode can be printed.


"We are very exited the NeoReader for iPhone has been approved by Apple -- the superior web experience of iPhone translates to an enhanced experience with the NeoReader as well. iPhone users are exactly the type of consumers that can propel mobile barcode usage into the mainstream," stated Iain McCready, CEO of NeoMedia Technologies. "We know the mobile handset is sacred ground for iPhone users and we respect that. The NeoReader empowers consumers to 'take control' of the content that reaches their iPhone -- they choose when and where they want to engage with a mobile barcode. NeoMedia makes sure the experience is secure, fast and reliable. I believe the NeoReader can be the breakthrough needed to deliver the promise of an easy and accessible mobile internet experience."

The NeoReader is a universal barcode scanning application that reads all standard 2D barcode symbologies -- QR, Data Matrix, Aztec -- so iPhone users won't need multiple barcode readers. Many companies are beginning to utilize 2D barcodes in their marketing and communications efforts. By installing the NeoReader, iPhone users will enjoy the value and convenience of a rich and relevant interactive experience wherever they encounter a mobile barcode.

About NeoMedia Technologies, Inc.

NeoMedia Technologies, Inc. (OTCBB: NEOM) is the global leader in optically initiated wireless transactions, bridging the physical and mobile world with innovative direct to web technology solutions. To provide a robust high-performance infrastructure for the processing of optical codes NeoMedia extends their offering with award winning Gavitec technology. Located in Germany, Gavitec AG - mobile digit is a leader in development and distribution of mobile scanners and software for mobile applications. In addition, Gavitec provides standardized and individual solutions for mobile marketing, couponing, ticketing and payment systems. To learn more visit www.neom.com, www.neoreader.com, and www.mobiledigit.de.

This press release contains certain statements about the future in terms of Section 27A of the US Securities Act of 1933 and Section 21E of the US Securities Exchange Act of 1934. With the exception of historic facts, the statements contained in this press release are subject to various risks and uncertainties, that can lead to factual results significantly deviating from the expectations expressed in the statements about the future.

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Press contacts

Terry Griffin
NeoMedia Technologies, Inc.
+1 678 638 0460 x111
Email Contact

Virginie Wouters
NeoMedia Technologies, Inc.
+49 2405 499 22 33
Email Contact

Heiko Wiese
Zum goldenen Hirschen
+49 30 61002 137
Email Contact


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