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NeoMagic Announces Mobile Digital TV Solution

These solutions address the need for handset manufacturers (December 16, 2005)

NeoMagic Corporation announced today the immediate delivery of its Mobile Digital Television solution using its flagship product, MiMagic 6+. NeoMagic's Mobile Digital Television solution is available now for the ISDB-T mobile broadcast protocol, with each of the other major broadcast protocols, DMB (including DAB), and DVB-H available to customers in early 2006.

These solutions address the need for handset manufacturers to get to market quickly with a complete, standards-based mobile solution-set. NeoMagic plans to announce other mobile TV solution delivery partners early in the first quarter of 2006 and demonstrate its mobile TV capabilities at 3GSM World Congress in February.

NeoMagic's Leadership
NeoMagic is unique among solution providers with an audio/video decoder solution handling simultaneous H.264 video and audio decoding at low power consumption today. H.264, also known as MPEG-4 Part 10 Advanced Video Codec, is the latest video standard providing best-of-breed video compression efficiencies, while maintaining the impressive image quality that is key to a superior "front of screen" experience. The success of mobile digital TV depends on this experience, and H.264 is being used in several broadcast regions around the world. The Company's solution for H.264 video decoding in a digital mobile TV phone was first demonstrated at the 2004 CEATEC show in Japan.

In addition, NeoMagic's mobile digital TV solution also encompasses the Microsoft (R) Windows Media Video (WMV) codec, and will be shown at 3GSM World Congress in early 2006. Also known as VC01, Microsoft's solution is a high quality video codec of choice for a growing number of broadcast mobile digital TV regions.

About NeoMagic
NeoMagic Corporation delivers mobile solutions that enable new and exciting multimedia features for handheld devices. These solutions are delivered with the best combination of low power consumption, small form- factor and high performance processing. The Company demonstrated one of the first solutions used for H.264 video decoding in a mobile digital TV phone, and is developing and delivering solutions for audio/video processing of the dominant mobile digital TV standards including ISDB-T, DMB, and DVB-H. For its complete system solution, NeoMagic delivers a suite of middleware and sample applications for imaging, video and audio functionality, and provides multiple operating system ports with customized drivers for the MiMagic product family. NeoMagic has a patent portfolio of 22 patents that cover NeoMagic's proprietary array processing technology and embedded DRAM technology. Headquartered in Santa Clara, California, NeoMagic has research and development centers in Israel and India. Information on the Company may be found on the World Wide Web at

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Related Keywords:NeoMagic, Mobile Digital Television, , MiMagic 6+, ISDB-T mobile broadcast protocol, DMB

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