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NearbyNow Makes Holiday Shopping Dreams Come True With Its Mobile Holiday Gift Guide

Just in Time for Holiday Shopping, NearbyNow Brings Together a Never-Before-Offered iPhone(TM) Gift Guide, Aggregated From Leading Lifestyle Magazines and National Retailers (November 10, 2009)

MOUNTAIN VIEW, CA -- (Marketwire) -- 11/10/09 -- Every year holiday shopping seems to get increasingly complicated: more products, more stores, more styles and more choices -- leaving hapless shoppers scrambling to find and purchase the perfect gifts. This dilemma is about to change, as NearbyNow, a leader in digital personal shopping services, launches the NearbyNow Holiday Gift Guide -- a first-of-its-kind iPhone/iPod Touch application that brings together an unprecedented group of top-tier magazine titles and retailers into one easy-to-use mobile gift guide.

Built on the NearbyNow iPhone(TM) Platform, the NearbyNow Holiday Gift Guide is the first-ever one-stop shop for iPhone/iPod Touch users that aggregates the "must-have" products from leading fashion and lifestyle magazines and gift guides from some of the nation's most popular fashion retailers. To create the gift guide, NearbyNow worked with Seventeen, Marie Claire, Cosmopolitan, All You, Real Simple, Sunset, Details, Southern Living and Cooking Light magazines to fold their holiday gift selections into the app. In addition, it added the gift guides from retailers including Nordstrom, Bon-Ton, Macy's, Charlotte Russe and Buckle.

"Our 18 million readers are avid shoppers, making Cosmopolitan the perfect partner to help garner a wide audience of women across the country. We're thrilled to partner with NearbyNow on this, Cosmo's first of many iPhone apps to come," said Donna Kalajian Lagani, SVP/Publishing Director, Cosmopolitan.

The NearbyNow Holiday Gift Guide is simple to use: iPhone users can download the guide from iTunes ( and start shopping. Shoppers can browse the gift guide in several ways -- either directly within a magazine or retailer's guide or by choosing from a variety demographic and lifestyle criteria. For example, shoppers can choose to see a list of products across retailers based on appropriate gifts for a certain gender, based on a certain price range or based on specific interests (such as "green products" or "gifts for the fashionista"). Once they find products they wish to investigate further or purchase, they simply tap the "Find Nearby" button at the bottom of their iPhone screen, and NearbyNow's concierge service goes to work, ensuring the item the customer wants is in stock at his or her nearest store. NearbyNow sends the customer an e-mail verification, typically within 10 minutes, and the customer can stop by the store and check out the item. There is also a "Find Online" option for those shoppers who prefer to buy online.

Added Barbara Schrantz, Executive Vice President, Sales Promotion and Marketing of The Bon-Ton Stores, Inc.: "This holiday season, probably more than any other in recent history, retailers must find new ways to make shopping and buying more appealing to consumers. We believe that building a multi-channel experience is the best way to meet this objective, and NearbyNow has managed to bring together an impressive array of publishers and retailers into a first-ever iPhone app for holiday shopping. It's the most creative and unique way we've seen to deliver that multi-channel experience to the consumer."

"Holiday gift guides have been around for years, and many magazines and retailers offer them. But only NearbyNow, has been able to aggregate the best of them on a mobile device, which empowers consumers to find the hottest products in their local shopping area," said Scott Dunlap, CEO and founder of NearbyNow. "At the same time, we provide extensive options for advertisers to reach consumers and a variety of viral features to help support the social shopping concept. We expect the NearbyNow Holiday Gift Guide app to act as an excellent catalyst as retailers look to this holiday season in particular to boost their sales."

About NearbyNow

NearbyNow is a unique digital shopping concierge service that empowers consumers to browse the hottest products via innovative mobile applications -- for the most convenient local source for their favorite products and brands. With just a few clicks, shoppers can place items on hold for local in-store pick-up to save time and guarantee availability. For retailers, NearbyNow offers a powerful multichannel marketing tool to convert online shoppers to in-store buyers. The company currently partners with more than 65,000 stores nationwide and has built mobile applications for leading lifestyle brands and publications. Founded in 2005, NearbyNow is headquartered in Mountain View, California. The company is privately held, with funding from Draper, Fisher, Jurvetson and Norwest Venture Partners. Additional information can be obtained by phone at (650) 967-0940 or by visiting the Company's Web site at

Apple, the Apple logo, and iPhone are trademarks of Apple Inc., registered in the U.S. and other countries.

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Press Contacts:

CommStrat Public Relations for NearbyNow
Krista Van Lewen
(303) 963-5530
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