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NaviSite Chosen as Exclusive Streaming Media Provider for British Open

(July 18, 2001)
NaviSite, Inc. has been selected as the exclusive streaming provider for this year's British Open to deliver streaming audio and video via the official tournament website. Fresh off a successful Wimbledon event, NaviSite is again teaming with TWIinteractive, who is producing and hosting the site as the Internet partner of the Royal & Ancient Golf Club (R&A), organizers of the British Open. The streaming of golf's top players in action will be delivered via NaviSite's streaming media management and distribution platform, streamOS(TM) , and NaviSite's extensive system of content delivery networks to desktop audiences worldwide.

The streamed content will be available exclusively in Windows Media format for the130th annual tournament which is being contested July 19-22, 2001 at the historic Royal Lytham and St. Annes Golf Club.

"As golf continues to grow in popularity all over the world, we believe delivering this year's British Open to a global audience is more important now than ever," said Angus Farquhar, Championship Secretary for the R&A. "We are pleased that golf fans worldwide will be able to view coverage and benefit from the joint efforts and dependable, cutting edge technologies of NaviSite and TWIinteractive."

John Watson, Vice-President of TWIi Hosting said, "Following the success of the Wimbledon tournament, we knew that the streamOS platform can deliver reliable, high-quality streams to a large number of simultaneous users. This frees us from worrying about potential performance-related problems that could lead to disappointed fans and allows us to focus on making the rest of the British Open's site as compelling and up-to-the-minute as possible."

Navisite has just concluded daily live streaming for the 2001 Wimbledon Championships, where streamOS was used to manage more than 750,000 streams and served more than 16,000 simultaneous streams for the men's final. NaviSite has streamed many other high-profile events, including live streaming of Madonna's London Brixton Academy concert in November 2000, one of the internet's largest broadcasts to date; recording and streaming footage of the dramatic re-entry of the MIR space station; and streaming the popular Budweiser "Whassup?!" commercials, as well as more than 4000 other Internet events. NaviSite's sophisticated streaming media solutions are also increasingly being used by a variety of corporate clients, including Microsoft, KPMG, Anheuser-Busch, and NFL Films.

A scalable, cost-effective platform for high-performance streaming content management and delivery, NaviSite's streamOS enables customers to use drag-and-drop functionality to deploy, organize, and manage streaming content on their Web sites via a browser-based interface. streamOS(TM) employs a utility service approach that allows customers to leverage the high-performance streaming infrastructure provided by streamOS(TM) CDNs, as they need it.

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Related Keywords:NaviSite, golf, british open, StreamOS, streaming media, streaming audio, streaming video, digital webcast


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