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National Geographic Ventures Taps Bernice Chu As Vice President Of Business Development

To work closely with COO Edward Prince on overall strategy and business development for the division (February 21, 2006)

National Geographic Ventures (NGV) has named Bernice Chu vice president of business development. Bringing more than 10 years of legal and entertainment business experience, Chu will report directly to Edward Prince, chief operating officer and president of distribution for NGV.

In this newly created position, Chu will take on the responsibilities of leading the analysis, negotiation and closure of domestic and international business transactions for broadcast, cable, home video, DVD, Internet, IPTV and broadband, from development through distribution. She also will work closely with Prince on overall strategy and business development for the division.

Commented Prince, ?Over the past few years, there has been significant growth and change in the digital space and the emergence of our entertainment group. Bernice will be a great asset in helping both the entertainment and digital media divisions extend the National Geographic brand into a wider array of entertainment businesses and take advantage of new opportunities in the digital marketplace.

Prior to joining National Geographic, Chu served as vice president of business and legal affairs for the Playboy Entertainment Group, overseeing day-to-day business and legal affairs for international entertainment. Before that, Chu was a director of business and legal affairs with Twentieth Century Fox, serving both at Fox International Entertainment Channels and Fox Latin American Channels where she was responsible for the business and legal affairs group supporting distribution of Twentieths channel assets. A graduate of Vanderbilt School of Law, Chu has also held stints at entertainment companies, including E! Entertainment, Kushner-Locke, Storm Entertainment and the Samuel Goldwyn Company.

About National Geographic Ventures
National Geographic Ventures is a wholly owned subsidiary of National Geographic Society, which was founded in 1888 and today is one of the largest nonprofit scientific and educational organizations in the world. NGV includes National Geographic Television & Film (NGT&F) production and distribution, National Geographic Television International, National Geographic Feature Films and National Geographic Giant Screen Films, Kids TV, National Geographic Home Entertainment, Digital Media business development, including Digital Motion (formally the Film Library) and, as well as National Geographic Maps. NGV creates and distributes content across multi-platforms and media providing outlets for the hundreds of scientific and expedition-based grants awarded each year.

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