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National Geographic Society Expands Partnership With CafePress Inc. to Power Ecommerce Across Multichannel Online Platform(May 22, 2012)
LOUISVILLE, Ky., May 22, 2012 (GLOBE NEWSWIRE) -- CafePress Inc. (Nasdaq:PRSS), The World's Customization EngineTM, today announced an expansion of its longstanding partnership with National Geographic, one of the world's largest nonprofit scientific and educational organizations, with the launch of a new art shop, bringing its legendary photography collection to life on canvas and framed art pieces. Through this program addition, National Geographic has tapped into CafePress' innovative network of online ecommerce solutions, including an online merchandise shop, an online art shop, and substantial exposure on two of the world's largest ecommerce sites, CafePress and Great Big Canvas.
Art Shop – Officially launched today, the new National Geographic Art Shop features over 20,000 photos from the Societies' famed art and photographic archives. Shoppers can purchase their favorite photos on gallery wrapped canvases or framed prints.
Merchandise Shop – The CafePress National Geographic shop offers fans and enthusiasts the opportunity to bring their popular TV shows, iconic logos and other favorites to life on high quality products including T-shirts and other apparel, drinkware, iPhone cases and other gifts.
Online exposure – Through their expanding partnership, National Geographic is now even more accessible to fans and supporters though branded exposure on two of the web's most trafficked custom gift and art ecommerce websites, CafePress.com and Great Big Canvas, both part of the CafePress Inc. network.
"At CafePress we look at partnerships as a new way to innovate online shopping. It isn't just about licensing a new brand, it's about finding new ways to delight the fans of the brand," comments Joe Schmidt, Senior Vice President, Retail at CafePress. "CafePress works with brands like National Geographic to bring their ecommerce to life across multiple channels through innovative ecommerce solutions and print on demand technology."
"Partnering with CafePress was a natural fit for National Geographic. Our new art shop expands our relationship one step further as we continue to find new, compelling ways to reach shoppers with an exciting range of products featuring National Geographic's award-winning imagery," said Maura Mulvihill, senior vice president for the National Geographic Society and director of the National Geographic Image Collection.
About CafePress [PRSS]:
CafePress is The World's Customization EngineTM. Launched in 1999, CafePress empowers individuals, groups, businesses and organizations to create, buy and sell customized and personalized products online using the company's innovative and proprietary print-on-demand services and e-commerce platform. Today, CafePress' portfolio of e-commerce websites include CafePress.com, CanvasOnDemand.com, GreatBigCanvas.com, Imagekind.com, InvitationBox.com, and Logosportswear.com.
The CafePress logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=12183
About National Geographic:
The National Geographic Society is one of the world's largest nonprofit scientific and educational organizations. Founded in 1888 to "increase and diffuse geographic knowledge," the Society's mission is to inspire people to care about the planet. It reaches more than 400 million people worldwide each month through its official journal, National Geographic, and other magazines; National Geographic Channel; television documentaries; music; radio; films; books; DVDs; maps; exhibitions; live events; school publishing programs; interactive media; and merchandise. National Geographic has funded more than 10,000 scientific research, conservation and exploration projects and supports an education program promoting geographic literacy. For more information, visit www.nationalgeographic.com.
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