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NVIDIA Announces HD Live-to-Air Broadcast Solution

NVIDIA Quadro FX 4500 SDI (January 30, 2006)

NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today announced the availability of NVIDIA Quadro FX 4500 SDI, the latest in a line of fully integrated graphics-to-video solutions offering uncompressed SDI output from programmable graphics. NVIDIA Quadro SDI standardized solutions enable customers like NBC Universal to create real time, 3D broadcast graphics which enhance its live to air programming with dynamic content and visuals for CNBC, its worldwide financial news channel.

NVIDIA Quadro SDI products allow broadcasters to enrich their programming with a broad range of high definition content, from real-time 3D effects, to full blown virtual sets for news, sports, weather, and almost any other genre desired. These solutions leverage an extremely powerful and programmable graphics processing unit, which can generate and output both standard and high definition television content in real time, allowing these solutions to be used in a live broadcast environment.

The new NVIDIA Quadro FX 4500 SDI is an exceptional solution for these purposes, as well as others including non-linear editing, content creation, and color grading, that delivers up to a 50% performance improvement versus the previous generation SDI solution(1). Support for 2K formats enables next generation film and video post production and digital cinema as a 512MB frame buffer facilitates the delivery of images of the highest quality.

Brainstorm, an on air graphics and virtual set solution company, with over 15 years experience with 3D graphics and presentation in the broadcast television and multimedia industries, has already installed a number of SDI based solutions, including the NBC solution. With customers throughout the US, Europe, and Asia, Brainstorm has been able to develop turnkey SDI solutions for some of the world's largest television companies that are helping speed the transition to HD broadcast around the globe.

NVIDIA Quadro SDI solutions have been certified, qualified, or integrated by a number of independent software vendors, like Brainstorm, serving the broadcast industry. These companies include Adobe, ASSIMILATE, Autodesk, Avid, DaVinci, IRIDAS, Nucoda, PVI, Sonic Solutions, Sportvision, and Weather Central. The ability to customize NVIDIA Quadro SDI products to a particular workflow makes them an ideal solution for platforms that these companies create, including video creation, editing, and delivery.

NVIDIA Quadro SDI products are available now through PNY Technologies (US and EMEA), Leadtek (APAC), and ELSA Japan (Japan). For more information on these and other NVIDIA Quadro products, please visit


NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit

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Related Keywords:NVIDIA , HD Live-to-Air Broadcast , NVIDIA Quadro FX 4500 SDI

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