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NTB Media's "Coca-Cola Trivia Game" on NASCAR.com Puts Brands and Fans in Driver's SeatModeled on Successful NTB Games' Pop Culture Challenge, "Coca-Cola Trivia Game" Has High User Engagement With Racing Fans (August 04, 2011)
LOS ANGELES, CA -- (Marketwire) -- 08/04/11 -- NTB Media (http://www.ntbmedia.com), a leading online advertising platform designed to enhance brand engagement through interactive games, successfully concluded the "Coca-Cola NASCAR Trivia Game." Because of campaigns like the "Coca-Cola NASCAR Trivia Game," NTB Media generated over 500,000 total video views for the month of June and almost 20,000 "Likes" on Facebook.
"We think Coca Cola is getting an incredible brand engagement value with this application, as consumers are concentrating on their ad and message. Internet users typically wait (impatiently) for ads to finish, or worse, minimize their screen while ads play. With NTB's patent-pending ad model, users are clearly focused on the ads, and subsequently, the advertiser's message," says CEO Alan Hirsch. "As NASCAR fans were getting ready for Brickyard 400 last month, we were optimistic that users would keep visiting NASCAR.com to play our game, while enjoying the many clips we embedded to enhance that game play."
The "Coca-Cola NASCAR Trivia Game" was featured on both NASCAR.com and Yahoo.com, and asked visitors multiple-choice questions focusing on the last 10 years of the beloved sport. The game also integrated NASCAR video highlights from memorable races and events that prompted players to answer these NASCAR-related questions. Players received points for correct answers, which can then be redeemed for prizes like NASCAR Pit Shirts and DVDs.
The "Coca-Cola NASCAR Trivia Game" has been met with a notably positive response since its launch. It was promoted on Yahoo!'s sports page, as well throughout different sections of NASCAR.com, including on its home page.
About NTB Media
NTB Media is an online advertising platform designed to enhance brand engagement for: advertising agencies, content owners and web publishers. NTB develops complete software platforms that combine proprietary publisher or licensed content with branded ads into a single unit that also provides maximum participatory incentives for users, as well as continued and prolonged engagement. NTB's core product, "The A-Game," can be delivered across multiple web and mobile properties, including popular social networks such as Facebook, the iPhone, as well as normative, third-party websites. For more information about NTB Media, visit http://www.ntbmedia.com.
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