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NPN Media Launches Advertising Sales Division, Opens New Office(May 16, 2012)
MIAMI, FL -- (Marketwire) -- 05/16/12 -- NPN Media, the premium provider of original syndicated video content to broadcasters and online destinations, today announced the launch of its new Advertising Sales Division with the opening of a new corporate office in New York City. Kate Rolston recently joined the NPN team to lead the NY office as General Manager, Ad Solutions Group. CEO Bob Rodriguez says, "We are thrilled to have Kate join the NPN Media Team. She brings a unique blend of abilities we feel will help us launch innovative solutions for advertisers and sponsors to reach consumers in new and exciting ways."
From the NY office, Rolston will build a dynamic sales and marketing team to creatively address the needs of today's advertisers, partners and sponsors with high-quality, branded content. "Brands face new challenges in a cluttered media landscape, where consumers tend to be in control, so being able to offer our clients a way to stand out, gain credibility and ultimately influence purchasing decisions, is very refreshing," said Rolston.
Prior to her start with NPN, Rolston launched her own digital media company, Real Savvy Media, Inc. At this high-quality content company, Rolston was responsible for sales, advertising sponsorships and content direction. RSM's assets sold to Disney Interactive Media Group in 2010. Prior to RSM, Rolston worked as Sales Director for two traditional media properties in Women's Health.
Joining Rolston in the New York office is Howard Shaw, an industry veteran with 20 years experience in custom publishing, event marketing and digital advertising. Formerly, Shaw worked as Managing Director at Profile Pursuit, a custom publisher for clients such as Arthur Andersen, the LPGA and Kay Jewelers.
NPN Media specializes in the creation and distribution of broadcast, digital and mobile video content. NPN's library plays host to a variety of programming including short-form verticals, documentaries, television programs and feature films. Currently, NPN's content is seen by as many as 9 million viewers per day and reaches more than 60% of US TV households. Clients include ABC, CBS, NBC and FOX affiliated stations in addition to online destinations including AOL, MSN, Yahoo and more.
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