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NMT To Market Panavision 300x HD Lens

Largest mobile production company teams with lens and camera provider (July 12, 2004)

Panavision and National Mobile Television (NMT) announced today an agreement for NMT to become the exclusive rental agent in the sports broadcast market for Panavisions newest high performance lens system, the 300x HD Lens with Compound Zoom technology, which features an unprecedented 300:1 zoom ratio for digital high definition broadcast television, surveillance and other applications. Compatible with the Thomson LDK 6000 HD camera, the 300x will be available for broadcast applications either separately or as a package through NMTs Los Angeles or New Jersey offices.

Introduced at NAB 2004, the lens garnered honors from leading industry publications such as Digital Television, Government Video and TV Technology because of its groundbreaking capabilities: the 300:1 zoom ratio triples existing zoom capabilities on the market today, while providing a 25% wider field of view than existing high-ratio zoom lens.

?The 300x lens is an important advancement in the area of HDTV, and as a leader in HD mobile technology, NMT is proud to be partnering with Panavision, the market leader in camera lenses for filmed entertainment, to jointly market this lens to the broadcast community, said Jerry Gepner, president of NMT. ?NMT and Panavision are poised to become the hottest new production element to hit the industry in years.

Moreover, Gepner added that the 300x promises to be an invaluable asset to coverage of large venue events. ?Many sporting events such as football, soccer, golf and even auto racing will really benefit due to the lens extraordinary zoom capability. Gepner also said that the lens could bolster the effectiveness of aerial coverage.

?For 50 years, Panavisions Academy and Emmy award-winning cameras and lenses have helped the filmed entertainment industry create the highest quality images, said Bob Beitcher, President and CEO, Panavision. ?Now, as Panavision embarks on this exciting venture with NMT, a recognized leader in mobile TV production and technology, it enables us to bring our truly innovative design and manufacturing capabilities to other industries such as sports broadcasting and news gathering, as well as other applications like homeland security and surveillance, where high quality imaging is absolutely critical. This joint venture represents an exciting growth opportunity for Panavision and NMT.

In addition to the 300 times zoom ratio (from 7mm to 2100mm), the Panavision 300x HD Lens with Compound Zoom technology offers a very wide field of view at the short focal length, as well as other value-added performance features previously unavailable, including continuous zoom (without the use of image degrading drop-in extenders); continuous focusing through zoom; instantaneous optical breathing control at short focal lengths; and low distortion over virtually all of the zoom and focus rangers.

About NMT
National Mobile Television is the leading provider of mobile analog, digital, and high definition television facilities for the production of television and Internet broadcasts from remote locations, such as stadiums, arenas, and conference halls. NMT currently provides facilities and services for more than 5,000 events annually, including major sporting, entertainment, distance learning, and corporate events for major broadcast networks, cable networks and independent producers including ABC Sports, CBS Sports, ESPN, Fox News, Fox Sports Net, Rainbow Sports Networks, New England Sports Network, The Madison Square Garden Network, and Winnercom.

About Panavision
Founded in 1954, Panavision Inc. is a leading designer and manufacturer of high-precision camera systems, including both film and digital cameras, and lenses and accessories for the motion picture and television industries. Panavision systems are rented through its domestic and internationally owned and operated facilities and agent network. Panavision also supplies lighting, grip and crane equipment for use by motion picture and television productions and, through its subsidiary EFILM, LLC, provides innovative digital post-production services.


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Related Keywords:NMT, Panavision, 300x Digital Zoom Lens, mobile production company, lens, camera, National Mobile Television, Compound Zoom, Thomson LDK 6000 HD, Jerry Gepner, Bob Beitcher,


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