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NDS and Siano to Provide Solution for Mobile DTV

(November 09, 2005)

NDS, the leading provider of secure content delivery technology for digital pay-TV, and Siano Mobile Silicon - a fabless manufacturer of integrated semiconductor receivers for mobile digital television (MDTV) have agreed to collaborate in developing and marketing a comprehensive solution for mobile digital TV devices. The two companies will demonstrate their joint solution in the up-coming 3G World Congress exhibition in Hong-Kong, November 16-18.

The solution is based on NDS's mVideoGuard(TM) MDTV Conditional Access and digital rights management technology, integrated with mobile digital TV middleware, and on Siano's advanced multi-standard silicon receiver. It addresses manufacturers and design houses that strive to integrate mobile digital TV function into mobile phones, smartphones/PDAs, portable media centers, and other mobile and portable devices.

NDS mVideoGuard, and end-to-end solution, will secure the content at the broadcast head-end, and enforce security on the client device. The combination of NDS' content protection technology client, its associated middleware, and Siano's highly integrated multi-standard receiver, SMS1000 will allow high quality, secure TV consumption on end-user devices. "The success of mobile digital TV depends on the ability of mobile operators and handset makers to provide an attractive and secure service at affordable prices, while being able to generate profits from the new exciting service," said Carmi Bogot, VP business development at NDS. "With Siano's highly integrated, lowest power consumption receiver, and NDS mVideoGuard client and middleware, mobile digital TV services can be provided at state-of-the-art quality, security and flexible business models, while preserving long battery life."

Alon Ironi, CEO of Siano added, "The system demonstrated in the Hong Kong trade show indicates the approach that NDS and Siano take, namely to simplify integration of digital TV for the mobile device designer and manufacturer. The combination of NDS mobile TV software package and Siano's complete receiver constitutes everything needed to make a TV phone, or TV PDA, etc." 

About NDS 

NDS Group plc (NASDAQ/Euronext Brussels: NNDS), a majority-owned subsidiary of News Corporation, is a leading supplier of open end-to-end solutions for the secure delivery of entertainment and information to television set-top boxes, mobile phones and IP devices. See for more information about NDS. 

About Siano Mobile Silicon 

Established in June 2004, Siano Mobile Silicon ( provides integrated silicon receivers for the mobile digital TV (MDTV) market. Tailored specifically for handheld and mobile devices, the company's all-CMOS multi-standard solution overcomes formidable engineering challenges such as mobility reception, hand-offs, power consumption, form factor and small antenna. The company was founded by a group of Israeli entrepreneurs with vast experience in semiconductor modems, mobile phone architecture and digital TV systems. In March 2005 the company secured its round A of financing of $11.5M from JVP, Walden Israel, and Star Ventures. The company has more than 30 employees. It is based in Israel, with a business development office in Beijing.

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Related Keywords:NDS, delivery technology for digital pay-TV, Siano Mobile Silicon, semiconductor receivers, mobile digital television

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