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NCAA March Madness on Demand to be Offered Free of Charge

Exclusive live video streaming rights for out-of-market game coverage (December 07, 2005)

CBS Sports, CBS and CSTV (College Sports Television) have teamed up with the NCAA to provide the exclusive live video streaming rights for out-of-market game coverage of the 2006 NCAA Division I Men's Basketball Championship.

For the first time, NCAA March Madness on Demand will be offered free of charge. Beginning March 16, 2006, fans will be able to watch live CBS Sports broadcasts of the NCAA Tournament from outside their viewing area via, the official NCAA website, produced by CBS NCAA March Madness on Demand will be supported by advertising sales.

The game of primary regional interest will be shown exclusively on the local CBS affiliate. NCAA March Madness on Demand will feature the out-of-market games being played concurrently.

In addition to promotion on the CBS Television Network, CBS and, CBS will offer a portal to NCAA March Madness on Demand through, including all of CSTV's online properties, consisting of more than 250 official college athletic websites, which are maintained and managed for the institutions by CSTV. CBS announced in November its planned acquisition of CSTV Networks, Inc.

NCAA March Madness on Demand will offer live and on demand streaming video of up to the first 56 NCAA Tournament games on an out-of-market basis, through the regional semi-finals, and also will feature streaming video of interviews and pre- and post-game press conferences, in addition to video highlights. Webcasts of games broadcast by CBS Sports in fans' local markets will be subject to blackouts.

CBS has the rights to produce, host and manage the official NCAA Championship website,, as well as the Internet rights to the NCAA Division I Men's Basketball Championship and many other NCAA championships.

Fans can log on to for information regarding NCAA March Madness on Demand.

About CSTV

CSTV Networks Inc. is the leading digital and cable programming network dedicated to college sports. Connecting more fans to more college sports than any other company, its many platforms for programming distribution include CSTV: College Sports TV, televising regular-season and championship events for 35 men's and women's college sports; and its network of nearly 250 official athletic sites; CSTV All Access, online and pay-per-view subscription services providing live audio and video of more than 7,000 events annually; as well as satellite television and radio, in-flight entertainment, wireless networks and more. In November, CBS announced it will purchase CSTV for $325 million, effective January, 2006. Further information is available at

About CBS

CBS is at the leading edge of media companies providing Internet sports content, Fantasy sports and e-commerce. In addition to its flagship service, the company publishes the official Web sites of the NFL, PGA TOUR and NCAA Sports. CBS is a member of the Viacom family and part of CBS Digital Media. For more information about CBS and for the latest sports news, scores and expert analysis, please visit More information about Viacom and its businesses is available at

About the NCAA

The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 360,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 49,000 student-athletes compete in NCAA Championships in Division I, II and III sports. is the official Web site of all 88 NCAA championships. For more information on NCAA championships, including official brackets; live stats, live audio and video broadcasts; scores and recaps; and feature stories on student-athletes around the country, visit


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Related Keywords:NCAA March Madness on Demand, live video streaming rights, cbs sports

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