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NBA Entertainments Adelson to Address Future Media Concepts Sports Media and Technology Conference

To present ?The Challenges of Capturing, Editing, Distribution and Storage of Sports Media? (March 21, 2006)

Ken Adelson, NBA Entertainments senior vice president of production operations and planning, will be the keynote speaker at the Sports Media and Technology Conference being presented by Future Media Concepts (FMC) at the C4-Sports Technology Conference and Exposition, July 17-19 at the Las Vegas Convention Center (LVCC).

Adelson has been instrumental in NBA Entertainments push into digital media in production, distribution, and archiving. His presentation, ?The Challenges of Capturing, Editing, Distribution and Storage of Sports Media, will discuss the end-to-end process of managing, storing, sharing, and delivering sports media to multiple distribution outlets ― all on the digital platform.

?Like every other major media content producer, we needed a way to preserve our enormous store of assets and keep our content in the most pristine condition for viewers now and 20 years from now, said Adelson. ?Weve brought together the best technologies available to ensure were able to manage this content through a unified solution for media creation, storage, and distribution. There is no one solution for everyone, but I believe the lessons we have learned in creating and coordinating one of the worlds largest and most versatile digital production and storage systems can be valuable also to the sports television production professionals attending C4-Sports.

In building its new digital platform, NBA Entertainment (NBAE) engaged Silicon Graphics (SGI) to provide an SGI InfiniteStorage solution capable of accommodating all NBAE content, which today includes 1,500 NBA games a season, the entire WNBA and D-League seasons, and associated feature footage, as well as the 60 years of archival footage currently stored on hundreds of thousands of tapes. The SGI storage solution, which will begin with a storage capacity of 36 TB, is being integrated with NBAEs new digital editing, network, and logging system to provide a powerful data warehouse containing every play, categorized for quick and easy access, repurposing, and distribution.

NBAE makes content available to basketball fans in 214 countries via NBA TV,, its broadcast and cable partners, mobile platforms such as cell phones, and online viewing on a worldwide basis. Coaches and referees also have access to NBA footage, which they can use as an evaluation or training tool to improve future performance of teams and individual athletes.

?NBA Entertainment has been a leader in incorporating digital technologies into its broadcast operations, and this immense project serves as an impressive model for maintaining and even enhancing the value of sports content, said Ben Kozuch, president and co-founder of Future Media Concepts . ?Kens keynote will be a dynamic start to what we believe will be a very exciting conference.

In addition to Adelsons keynote address, the Sports Media and Technology Conference will include two full days of training, made up of three simultaneous tracks on the topics of facility management, creative content creation, and next-generation distribution. It will also feature case study presentations by industry leaders and experts.

For more information or to register for the C4-Sports Technology Conference and Exposition online, please visit

About NBA Entertainment
Launched in 1982, NBA Entertainment (NBAE), an Emmy® Award-winning production and programming division, is one of the largest suppliers of sports television and Internet programming in the world and manages the NBA, WNBA, and NBDLs television, film, Internet, publishing, photos, consumer products, marketing partnerships, media properties, and event relationships domestically and internationally. It creates exclusive content for NBA TV,, and and packages NBA and WNBA games along with highlight and lifestyle shows for distribution to 214 countries around the world.

More information is available online at

About Future Media Concepts
Future Media Concepts (FMC) is a leading producer of education-rich conferences and expositions for the production and post-production industries. FMC conferences feature cutting-edge training on digital editing, motion graphics, sound design, web development, digital photography, 3D animation, and video production techniques, as well as industry trends like HD and podcasting. FMC conferences are objective and taught by certified trainers, power users, and published authors.

For more information please visit

About C4-Sports
C4-Sports is the only exclusive exposition and conference dedicated to the sports content industry. Attracting athletic directors, facility managers, sports broadcasters, coaches, and athletes from across the nation, it will provide exhibitors with the unique opportunity to network with these professionals. More than 5,000 sports professionals are expected to converge in Las Vegas on July 17-19 for this dynamic marketplace of sports technologies, products, services, and ideas.

More information about C4-Sports is available online at


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Related Keywords:NBA Entertainment, Sports Media and Technology Conference, Future Media Concepts, C4-Sports, Sports Media, SGI, InfiniteStorage,


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