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NASE Marketing, Inc. Acquires the Insurance Digital Assistant (IDA) Platform(October 28, 2011)
DALLAS, TX -- (Marketwire) -- 10/28/11 -- NASE Marketing, Inc. (NaseCare) announced today that it has acquired the Insurance Digital Assistant (IDA) platform, a leading mobile client relation management (CRM) system geared for insurance professionals.
The IDA Assistant platform has been used in the insurance industry throughout the country since it was first introduced in 2005 as a Beta project to automate tasks of sales professionals. Its unique ability for users to easily create automated emails, track sales, and help project sales forecasts based on an independent insurance agent's sales data put it at the cutting edge as the first CRM of its kind at that time as a Windows-based program. Its additional integration of predictive dialer systems and Skype has made it popular for some time.
"I am excited for NaseCare's opportunity to move IDA to the next level," said Chuck Taggart, President, NASE Marketing. "We will be enhancing the system with some new and exciting ideas that will attract users from existing and new markets, the goal being to go web-based and dynamic. This will allow not just insurance professionals to increase their sales efficiency, but virtually any self-employed or small to medium sized business can benefit. We have already coupled the new Version 3.0 of IDA to our proprietary lead distribution system, which improved sales ratios by over 40% company-wide in the first week."
NaseCare will roll out the new version of IDA to its current user base by November 1, 2011 and will also offer "agency packages" for companies that are looking for a similar solution. "Why reinvent the wheel?" says Taggart. "We now have the capability of delivering a complete platform directly to other agencies that have been looking for their own system."
About NASE Marketing, Inc.
NaseCare is a national sales and insurance agency based in Grapevine, Texas offering products in all 50 states. Its top health insurance carrier options include UnitedHealthOne, Assurant, Cigna, Aetna, Anthem Blue Cross, HumanaOne and others. Life insurance options include Genworth, ING, Assurity, and Fidelity.
Agents and agencies interested in the IDA Assistant platform can visit www.idaassistant.com.
Agents interested in career opportunities with NaseCare can visit www.nasecare.com or call 888-627-3243.
NASE Marketing, Inc.
1245 S. Main Street, Suite 180
Grapevine, TX 76051
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