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NAB: Sorenson Squeeze Integrated into Avid Xpress Pro

Technology encodes MPEG-2, MPEG-4, QuickTime, Real, Windows Media, Flash By Dave Nagel
Sorenson Media has announced that its technologies will be integrated into the forthcoming release of Avid's Xpress Pro non-linear video editing suite. This includes the integration of a customized version of the Sorenson Squeeze 3 Compression Suite. Avid Xpress Pro is expected to ship in the second quarter.

According to Sorenson, the integrated technologies include a wide range of compression and encoding technologies, including the ability to encode to QuickTime, MPEG-2, MPEG-4, Flash, RealMedia and Windows Media Formats. The MPEG-4 functionality will include both the Visual Simple Profile and the Visual Advanced Simple Profile. RealMedia functionality includes support for RealMedia 9. And Windows Media encoding ccovers version 7, 8 and 9. The customized version of Sorenson Squeeze 3 Compression Suite supports one-pass and two-pass VBR encoding and offers presets and features that allow the user to adjust the bit rate, frame rate, filter controls and several other settings.

Through the customized version's integration with Xpress Pro, users will be able to send video files directly to Sorenson Squeeze 3 Compression Suite without having to export intermediate files.

Avid will bundle the customized Sorenson Squeeze 3 Compression Suite in the upcoming version of Avid Xpress Pro, which is scheduled for release this quarter for $1,695. It will support Mac OS X and Windows XP in one box. For more information on the Compression Suite, visit

Contact the author: Dave Nagel is the producer of Creative Mac and Digital Media Designer; host of several World Wide User Groups, including Synthetik Studio Artist, Adobe Photoshop, Mac OS, Adobe InDesign, Adobe LiveMotion, Creative Mac and Digital Media Designer; and executive producer of the Digital Media Net family of publications. You can reach him at

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