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NAB 2010: What Cameras were HOT?

Missed The Show? Don't Miss These! By Charlie Wade

Missed NAB 2010 this year? Lots of people did but I know you still want to know what was hot. For you who live for camcorder technology, here are six of the hottest cameras (or camera announcements in some cases) at NAB 2010.

Panasonic is always a first stop at NAB. This year they showed the AG-HPX370 P2 HD camcorder, an affordable second-generation, interchangeable lens camcorder with 10-bit, 4:2:2 , independent-frame full 1920 x 1080 resolution AVC-Intra recording.

The HPX370 incorporates newly-developed 1/3", full-HD 2.2 megapixel U.L.T. (Ultra Luminance Technology) 3-MOS imagers and a 20-bit Digital Signal Processor to acquire native 1920 x 1080 resolution images.

The HPX370 comes standard with a Fujinon 17x HD lens but offers the flexibility of interchangeable lenses, including the option of a 1/3" to 2/3" lens adapter, which allows the user to pair the HPX370 with existing 2/3" zoom and prime lenses. List price: $11,700

For detailed information on the AG-HPX370 click here .

Not to be outdone, JVC Professional Products, introduced the GY-HM790. With an innovative modular design and a full complement of accessories, the new camera supports multicore or fiber-based production. Plus, as a shoulder-mount camcorder, it delivers outstanding ENG and sports production performance with more features than ever.

The GY-HM790 features three 1/3-inch CCDs, which allow a lighter, more compact form factor for better maneuverability in the field and more flexibility with robotic camera control systems in the studio.

It produces 1920x1080 images and can record in 1080i, 720p, and even SD (480i) for operations that have not yet made the move to HD. The camera records at 35 Mbps (HQ mode/variable bit rate) or 19 Mbps/25 Mbps (SP mode/constant bit rate). The camera ships with a Canon 14x zoom lens or without lens, as accommodates a variety of lenses with its 1/3-inch bayonet lens mount.  List price: $11,995

For detailed information on the GY-HM790 click here .


I thought the news that Sony unveiled a new small prototype digital cinema camera at NAB 2010 as extremely significant, but isn't due for release until 2011. Not a lot of information available yet but sounds promising, Here is a video clip via YouTube where Sony discusses this upcoming camera. I am sure this will be a big attraction at NAB 2011.


Arri Alexa
This one is quite new and sounds very interesting. Arri introduced its Alexa Super 35, the first model in a new generation of digital cameras for feature, television, commercial, documentary, music video production. 

ALEXA is unique in that it can simultaneously record Apple QuickTime/ProRes files, output uncompressed HD video and uncompressed ARRIRAW data.

Compact, ergonomic and lightweight on one hand, robust with ARRI's legendary reliability on the other, ALEXA's new Super 35 format sensor delivers amazing images with a base sensitivity of EI 800, low noise and an unsurpassed dynamic range of 13.5 stops. ARRI Imaging Technology (AIT) captures organic, film-like images unlike any digital camera, with natural color rendition and pleasing skin tones.

For more detailed information on Alexa click here or visit their web site at

Canon U.S.A., Inc. showed the Canon XF305 and XF300 Professional Camcorders. Both new models employ an MPEG-2 4:2:2 50Mbps codec - Canon XF Codec - for capturing and recording native 1920 x 1080 video onto affordable, universally available Compact Flash (CF) cards.

Uniting video, audio and metadata into a single file, the Canon XF305 and XF300 use an MXF (Material eXchange Format) File Wrapper, a widely supported open source format, to maximize compatibility with existing industry infrastructure and non-linear editing (NLE)systems.

The Canon XF305 and XF300 are engineered for multiple production applications including broadcast news, documentary and independent filmmaking and event videography.

List price: $8000


Finally, what would be an NAB report on camcorders without something about RED?

RED Epic is what I would call the Transformer of digital cinema camcorders. Lots of modules planned, always upgradable, not in any way a static device. 

The RED EPIC S35 is configured for lightweight 5K cine application w/ CF recording module, PL Prime lens, RED BombEVF, RED LCD and REDmote control User Interface.

For information its always best to visit the Red website - like everything RED it's an experience!



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Charlie Wade is an Ohio-based freelance writer and media explorer, who specializes in digital video technology.

You can usually find Charlie nosing around tradeshows, scouring new product news for the next Big Thing and always working in the production studio.

Contact him via gmail at [email protected].

Related Keywords:professional video camcorder, nab 2010, panasonic, sony broadcast, jvc, Arri, red epic

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  • NAB 2010: What Cameras were HOT? by DMN Editorial at Apr. 25, 2010 2:03 pm gmt

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