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MyLikes Unveils Platform for Sponsored Videos

MyLikes Video Platform Connects Brands With Influential YouTube Personalities; Enables Video Bloggers to Make Money by Promoting the Products They Like (April 27, 2010)

SAN FRANCISCO, CA -- (Marketwire) -- 04/27/10 -- Word of mouth advertising platform MyLikes is adding video to its sponsored media mix. With the launch of MyLikes Video, YouTube channels and video personalities who are YouTube partners can earn money by promoting the products and companies they believe in. At the same time, brands can tap into the growing influence of video bloggers to reach audiences in a relevant, personal, and conversational way.

Video is increasingly becoming the medium of choice for web influencers to connect with and personally engage their audience. It's an effective way to demonstrate all the important details of the latest gadget, video game, iPhone app, beauty product, or sushi place. With MyLikes Video, advertisers can leverage this trend and reach consumers via the very web personalities they follow and watch.

Here's how MyLikes Video works. Video influencers create a profile on MyLikes, set their desired price per video, and are assigned an influence score based on multiple engagement metrics (i.e. number of subscribers to their YouTube channel, average views per video, average comments per video...). Participating brands and advertisers are matched with relevant influencers -- and each influencer chooses which brand(s) they wish to endorse.

Influencers then create a video that promotes the advertiser in their own voice and way. As a result, MyLikes videos are authentic and personal. Videos are distributed and promoted on the influencer's channel. And for the purpose of full disclosure, MyLikes adds a message stating that the video has been sponsored via the MyLikes platform.

With MyLikes, influencers pick the brands and products that best fit their own interests, and the interests of their followers. With full control over who they promote and how, influencers protect their integrity and the relationship with their audience. In addition, advertisers are sure to reach their target audiences, and followers can discover relevant brands and new products from the people they respect.

iPhone app developer Siri (, an early advertiser on MyLikes Video, tapped Chris Pirillo, geek YouTuber and blogger with approximately 118,000 subscribers. David Winarsky at Siri said, "The MyLikes video program is helping Siri get the word out on YouTube via popular YouTube channels. Siri believes it is an effective marketing channel as communication is driven by the YouTuber who knows their audience."

In addition to the Video Platform, MyLikes announced that David Scacco, Google's first advertising executive and the head of the Vertical Market Sales group at Google, will be joining MyLikes as Chief Revenue Officer where he will head up the company's sales and business development efforts. A full bio for Scacco can be found here.

MyLikes Video Examples

About MyLikes

MyLikes is a word of mouth advertising platform that connects influencers (topic bloggers, influential twitter users, YouTube channels etc) on the web with Advertisers. With MyLikes, influencers choose and write endorsements in their own voice -- making advertising and marketing a more personal, relevant, and conversational medium. The San Francisco-based company was founded by Bindu Reddy, former head of product management for Google Apps, and Arvind Sundarajan, former tech lead for Google's AdSense and Gmail. For more information, please visit or follow them on Twitter @mylikesdotcom.

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