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MyBuys Starts Strong in 2012, Expands Leadership Position in Cross-Channel PersonalizationFirst Quarter Revenue Increases 50% Year-Over-Year (April 26, 2012)
SAN MATEO, CA -- (Marketwire) -- 04/26/12 -- MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today announced record revenue for the quarter ended March 31, 2012, with an increase of over 50% compared to the year ago period. The company now provides multi-channel personalization services to more than 400 sites worldwide.
Company highlights in the first quarter include the launch of MyBuys Personalized Email - ESP Edition, a new product launched in conjunction with eight leading Email Service Providers (ESPs) that enables retailers to leverage MyBuys personalized email solutions seamlessly through their ESP. In addition, MyBuys rolled out Real-time Email Alerts, enabling retailers to perform abandoned cart remarketing with campaigns that can start within 60 minutes of cart abandonment; the real-time interaction, coupled with personalizing the remarketing emails, has been proven to double the conversion rates for retailers over batch-based abandon cart recovery. Also for its email solutions, MyBuys introduced a 3% Personalized Email Alerts guarantee offer, ensuring a minimum revenue increase of 3% per-subscriber for retailers that trial MyBuys Personalized Email Alerts.
Also in Q1, MyBuys CEO Robert Cell delivered the keynote speech "Consistent, Cross-Channel Experiences" and chaired the "Strategic Growth Within The Multi-Channel Organization" panel at eTail West.
"We are very pleased to announce another record quarter to follow-up a fantastic 2011 holiday shopping season for both MyBuys and our retail clients," said Robert Cell, CEO of MyBuys. "As we grow our partnerships and client base, we are expanding our leadership position by focusing on innovation and delivering on the commitment to our clients and their continuing success. Part of this continued growth will include the launch of new innovations around our email and media product lines in the latter part of this quarter."
You can see MyBuys on the road at the world's largest e-commerce event, the Internet Retailer Conference & Exhibition (IRCE) booth 519 from June 5-8, 2012 at McCormick Place West in Chicago, IL. To learn more, please email [email protected] or visit www.MyBuys.com.
MyBuys is the leader in cross-channel personalization for retailers, helping them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, and leveraging these insights to present shoppers with the most compelling recommendations and offers. MyBuys coordinates the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011.
SVP Marketing, Corporate & Business Development
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