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MyBuys Introduces "MyBuys Personalized Email - ESP Edition"

Personalized Email Now Offered Through Leading Email Service Providers, Including Bronto, CheetahMail, EmailDirect, Emailvision, ExactTarget, PulsePoint, Responsys and Silverpop (February 28, 2012)

SAN MATEO, CA -- (Marketwire) -- 02/28/12 -- MyBuys, the leading provider of cross-channel personalization, today announced "MyBuys Personalized Email - ESP Edition," enabling retailers to leverage MyBuys personalized email solutions directly through their Email Service Provider (ESP). Leading ESPs including Bronto, CheetahMail, EmailDirect, Emailvision, ExactTarget, PulsePoint, Responsys and Silverpop now have active integrations in place to support personalizing consumer emails with MyBuys.

MyBuys Personalized Email combines deep consumer profile information with a retailer's dynamically changing product catalog to deliver highly targeted, 1:1 product recommendations, enhancing each email communication. By personalizing every email, MyBuys drives increased open rates, click through rates, conversion rates and average order values (AOV). With this level of personalization, our customers typically experience increases in 2nd and 3rd time purchases of 50-150%.

"MyBuys continues to innovate with our personalized email solutions, and today we're excited to announce deeper partnerships with several market-leading ESPs," said Robert Cell, CEO of MyBuys. "Together, we're helping retailers to increase the relevance and timeliness of each consumer interaction, which is proven to increase open rates, click through rates, conversation rates and AOV."

"MyBuys' quest to provide a more personalized experience for retailers helps drive targeted email communications and consumer engagement," said Scott Olrich, Chief Marketing Officer of Responsys. "Responsys and MyBuys give digital consumers a powerful, combined solution that will help them grow online sales through increased customer interaction, brand loyalty, and buyer confidence."

"We have been watching retailers around the world step up to real-time personalized content in email and mobile marketing campaigns," explains Emailvision Founder & CEO, Nick Heys. "Before MyBuys, this was an expensive and time consuming investment. We are very excited about bringing integrated MyBuys personalization technology to Emailvision's portfolio of over 3,000 clients in North America, Europe, Brazil and China."

MyBuys Personalized Email is comprised of three core components:

Shopper-Profile & Catalog-Driven Email -- a retailer's catalog is constantly undergoing change. Products go out of stock or are discontinued; new products are regularly introduced; others are put on sale or marked for clearance. MyBuys monitors every facet of the retailer's catalog, and the attributes of each product, then identifies opportunities to match catalog changes to individual consumers based on their preferences (category, brand and product) and purchase attributes (price sensitivities, RFM). When a match is identified, MyBuys generates a unique email for that consumer to inform them of the opportunity and bring them back to the site.

Consumer Action-Driven Email -- consumer actions on the retailer's ecommerce site can be used to trigger 1:1 personalized emails. For example, approximately 70% of all consumers that place an item in the shopping cart will abandon their cart prior to purchase. MyBuys recognizes these abandonments in real-time, and executes a multi-stage marketing campaign to bring them back to purchase. Real-time trigger campaigns are proven to double the conversion rate of abandoned cart remarketing conducted in traditional batch format, and when these campaigns include personalized product recommendations, conversions increase another 15-25%.

Retailer-Driven Email -- retailers communicate regularly with subscribers via newsletters and promotions, as well as transactional emails such as order confirmations and shipping confirmations. MyBuys can inject one or more personalized product recommendations into these emails based upon the combination of the consumer's profile, the specific products and content contained in the email, and the email type.

The combination of these three components typically increases revenue-per-subscriber by 5-10%, and no other personalization provider has an equivalent offering. Now, each of these options is offered directly through ESPs via "MyBuys Personalized Email - ESP Edition" to engage, convert and retain consumers.

"Email continues to be the #1 driver of all ecommerce sales, and Experian CheetahMail is continually innovating and partnering to enhance our out-of-the-box solution," said Daniel Schotland, VP, Business Development for Experian CheetahMail. "We have several joint clients with MyBuys that are delivering on the promise of 1:1 email, and are excited to extend our partnership across all of their personalized email solutions"

"Bronto has always been focused on helping our clients deliver more targeted, personal communications to their customers, and we're excited to be partnering with MyBuys to leverage their full suite of personalized email options through our platform," said Joe Colopy, CEO of Bronto.

About MyBuys

MyBuys is the leader in cross-channel personalization for retailers, helping them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, and leveraging these insights to present shoppers with the most compelling recommendations and offers. MyBuys coordinates the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011. Visit for more information.

Chip Overstreet
SVP Marketing, Corporate & Business Development
Email Contact

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