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MyBuys Introduces Long-Term Targeting for Personalized Display Advertising

Retailers Can Now Re-Engage Consumers With 1:1 Precision for up to 18 Months (June 05, 2012)

CHICAGO, IL -- (Marketwire) -- 06/05/12 -- Internet Retailer Conference & Exhibition -- MyBuys, the leading provider of cross-channel personalization, today announced the release of MyBuys Long-Term Targeting, a display advertising solution enabling retailers and brands to deliver relevant products and offers to past purchasers and site visitors long after the traditional short-term retargeting window closes. By extending the retargeting window for up to 18 months, MyBuys gives retailers and brands a new, powerful set of options for efficiently and cost effectively reaching consumers for re-engagement and acquisition.

At the core of MyBuys' solution is a suite of patent-pending personalization algorithms that dynamically match consumer preferences to products in a retailer's catalog that determine specific items each consumer is most likely to purchase. With MyBuys Long-Term Targeting, personalized display ads are served up automatically based on each consumer's past behavior and affinities, together with observed purchase patterns and attributes of individual products and categories. Personalized display ads can be used for replenishment, cross-sell, up-sell and win-back offers, with each individual campaign being triggered when a consumer is most likely to buy each product. In addition, MyBuys automatically determines the amount of money that should be bid for each ad impression based on the affinities, preferences and RFM (recency, frequency and monetary value) of each unique consumer.

Combining these new, time-based ad targeting capabilities with MyBuys personalized product recommendations, retailers now have the reach of online display advertising coupled with the effectiveness of personalized email.

"We invest a lot of time, energy and resources to get consumers to our site, and MyBuys turns each visit into actionable insights that we can utilize for engagement, conversion and re-engagement," said Sam Wolf, vice president and founder of LuckyVitamin.com, an industry leading retailer of natural health and wellness products. "With Long-Term Targeting, we're able to target both existing customers and site abandoners with personalized offers and products long after the traditional retargeting window closes. This opens up an entirely new set of campaign options for us to add to our marketing mix."


"Memory matters, and by capturing and storing every insight on consumers, MyBuys enables retailers to personalize each consumer interaction," said Robert Cell, CEO of MyBuys. "Now with MyBuys Long-Term Targeting, we're significantly extending the window for re-connecting with consumers, giving retailers the ability to engage and re-engage consumers with myriad new campaign approaches through display advertising. As the market leader in 1:1 personalized email, this is a natural evolution for MyBuys."

"Long-Term Targeting drives increased acquisition rates by turning browsers and researchers into new customers and repeat purchasers more effectively than other traditional acquisition vehicles, lowering acquisition costs," continued Cell. "We're ensuring that every consumer interaction with a retailer is personalized, whether they're on the ecommerce site, reading email, on social networks, or browsing popular publisher sites through personalized display ads."

You can learn more about Long Term Targeting and other MyBuys Media solutions June 5-7 at the world's largest e-commerce event, the Internet Retailer Conference & Exhibition (IRCE) booth 519 from June 5-8, 2012 at McCormick Place West in Chicago, IL. To learn more, please email info@mybuys.com or visit www.MyBuys.com.

About MyBuys

MyBuys is the leader in cross-channel personalization for retailers and consumer brands. We attract, engage, convert and re-engage consumers by capturing insights from each individual's actions, then applying our patent-pending personalization algorithms to predict the products each consumer would most likely purchase. MyBuys presents these products to consumers in a coordinated manner across every point of interaction: on web sites, through email, via display ads, on mobile devices, within social sites and through direct mail. Underlying the MyBuys personalization engine is a Big Data repository representing over 200M consumer profiles and 100 Tbytes of data, which the company uses to deliver real-time product recommendations. More than 400 retailers and consumer brands partner with MyBuys to increase their sales, and the company was named one of the fastest growing private companies (#114) in America by Inc. Magazine for 2011. Visit www.mybuys.com for more information.

Media Inquiries:
Erin Keefe
617.512.9498
Email Contact


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