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MyBuys Guarantees Minimum 3% Lift for Retailers Through MyBuys Personalized Email Alerts

MyBuys Personalized Email Alerts Drive Substantial Increases in Revenue-per-Subscriber (February 28, 2012)

SAN MATEO, CA -- (Marketwire) -- 02/28/12 -- MyBuys, the leading provider of cross-channel personalization, today announced a guaranteed 3% lift in revenue-per-subscriber for retailers trialing "MyBuys Personalized Email Alerts." Retailers that sign up for the promotion before June 30, 2012 will be offered free MyBuys implementation and free creative template design. MyBuys will automate an A/B test, and after 90 days, if MyBuys has not demonstrated a minimum 3% increase in revenue-per-subscriber, the retailer pays nothing for the service.

MyBuys monitors browsing behavior, price sensitivities, purchases, and consumer preferences around categories, brands and products to create deep consumer profiles, and then matches these profiles with a retailer's new product introductions, pricing changes, inventory changes and other merchant events. When relevant matches are identified, individual emails are generated and sent to the consumer, offering each a unique basket of products specifically selected for them.

"We have been supercharging retailer's email programs with personalization for over 5 years, and we continue to innovate to drive more value and better returns for our retail partners," said Robert Cell, CEO of MyBuys. "For retailers seeking a better connection with their shoppers, MyBuys Personalized Email Alerts can be seamlessly layered on top of their current email offerings and drive immediate, meaningful revenue increases."

MyBuys also today announced "MyBuys Personalized Email - ESP Edition," which enables retailers to leverage their ESP partner to generate and send the personalized emails. Leading ESPs including Bronto, CheetahMail, Emailvision, EmailDirect, ExactTarget, PulsePoint, Responsys and Silverpop now have active integrations in place to support personalizing consumer emails with MyBuys.


Retailers interested in learning more about MyBuys risk-free opportunity to engage, convert and retain more consumers should call: 888-291-2422 or visit www.mybuys.com for more information.

About MyBuys

MyBuys is the leader in cross-channel personalization for retailers, helping them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, and leveraging these insights to present shoppers with the most compelling recommendations and offers. MyBuys coordinates the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011.

Contact:
Chip Overstreet
SVP Marketing, Corporate & Business Development
650.544.2340
Email Contact


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