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MyBuys Furthers Cross-Channel Personalization Leadership With Outstanding 2011

Announces Over 50% Increase in Revenue, 400 Clients (February 08, 2012)

SAN MATEO, CA -- (Marketwire) -- 02/08/12 -- MyBuys, the leading provider of personalization for multi-channel retailers, direct brands, and digital agencies, today announced record annual revenue for the fiscal year ended December 31, 2011, with an increase of over 50% versus 2010. The company continued to add clients at a record rate in 2011, and now provides multi-channel personalization services to more than 400 companies.

For the second year, MyBuys was named the Top Personalization Provider by the Internet Retailer Top 500. Additionally, MyBuys was recognized in the 30th Annual Inc. 500 ranking of the fastest growing private companies in the country ranking MyBuys #114 overall and #16 within the Advertising and Marketing category in 2011.

MyBuys extended its leadership position in multi-channel personalization with the launch of predictive display advertising, expanding MyBuys' cross-channel personalization offerings. MyBuys also completed a significant infrastructure investment, adding data centers across the country to support future client and traffic growth.

"2011 was another fantastic year for MyBuys as well as for our clients, and we are proud to have received some great industry recognition acknowledging the impact we are having in the market," said Robert Cell, CEO of MyBuys. "From our leadership position in cross-channel personalization, we have made advances in our technology and infrastructure and have forged key partnerships to keep our momentum going strong into 2012."

MyBuys will be on the road exhibiting at Internet Retailer Web Design & Usability Conference February 13-15, 2012 in Orlando, FL and eTail West February 27 - March 1, in Palm Desert, CA where CEO Robert Cell will be delivering the opening remarks on February 29th. Please email to learn more or visit

About MyBuys
MyBuys is the leader in cross-channel personalization for retailers, helping them increase the effectiveness of their marketing strategy by learning individual consumers' tendencies and interests, and leveraging these insights to present shoppers with the most compelling recommendations and offers. MyBuys coordinates the personalized experience across every channel -- on e-commerce sites, through email, via display ads, on mobile devices, and on Facebook. More than 400 companies, including many of the Internet Retailer Top 500, use MyBuys to increase their sales. Based in San Mateo, California, MyBuys is a privately held company. MyBuys was recently named one of the fastest growing private companies (#114) in America by Inc. magazine for 2011.

Chip Overstreet
SVP Marketing, Corporate & Business Development
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